The TikTok That Finally Got Me to Halloween Horror [...]

Someone two hours from your destination might recognize your waterfront and have a few of your restaurants saved on Instagram. They’d love to visit. But they haven’t made a plan.

This week on Travel Signals, Disney is building around a creator’s established appeal. Google is making sources more visible inside AI answers. And Apple Maps is helping visitors find their way through one of Austin’s biggest weekends.

What a hometown concert, a marathon, and nearly 200,000 [...]

The future of travel marketing isn't about creating more [...]

The future of destination marketing isn't simply about being discovered. [...]

Earlier this week, I taught a graduate class on [...]

This week, brands are borrowing from nightlife to earn a place in people’s calendars. Facebook and Instagram are testing feeds that put video first. And consumers are continuing to spend despite their frustration with the economy.

A recent honeymoon in Greece gave Marketing Manager Sara Dyer a firsthand look at a familiar tension in destination marketing: the push to discover somewhere different, even when the iconic experience is exactly what a traveler wants.

Sometimes You Just Had to Be There “You had [...]

Travel Signals: Search Gets Competitive, Disruption Becomes Content and [...]

An economic impact report should be more than an annual announcement. It can become a year-round source of stories that shows residents, elected officials and industry partners how tourism moves through a community.

AI is reshaping travel marketing, from traveler discovery and non-commodity content to better prompts, paid AI advertising and emerging ChatGPT traffic.

Travel Signals looks beyond the travel industry for shifts that could reshape how people discover, choose and experience places. This week, the clearest signals are coming from fast food, wellness and social media. Across all three, consumers are reconsidering the role technology and optimization should play in their lives.

At a recent series of concerts, Fred again.. asked fans to cover their phone cameras with stickers and stay in the moment. Afterward, he gave them access to a Dropbox filled with professional photos and videos from the shows. It was a smart exchange: give the experience your full attention now, and you can keep the memory later.