Why Most Travel Data Fails (And How to Turn It Into Decisions)
Frida BahjaFrida Bahja came into tourism through environmental engineering, which [...]
Behavior Beats Intent: The Shift Travel Marketers Can’t Ignore
Ktimene AxetellKtimene Axetell has been on both sides of the [...]
Why Slow Data Is Killing Your Marketing Strategy
Josh GibsonJosh Gibson has visited all 57 of Tennessee's state [...]
Your Website Isn’t the Center Anymore: Marketing in a Zero-Click World
This is the shift most teams are still underestimating. The [...]
The Best Travel Marketing Gets People to Log Off
Pinterest recently launched a campaign encouraging people to spend less time on social media.
The March 2026 Google Update Changed the Competitive Field for Travel Content
Google’s March 2026 update introduced a level of ranking movement we don’t typically see at the top of results.
Why-Based Content That Shows Up in AI (And Why Most Doesn’t)
Some destinations are thinking about AI visibility the wrong [...]
What “Why-Based” Content Actually Looks Like (And Why Most Destinations Get It Wrong)
Look at most destination content and you’ll see the [...]
The Whycation Economy: Why Travelers Are Choosing Reasons, Not Destinations
There’s a quiet shift happening in consumer travel planning.
The Best Content Your Brand Will Ever Make Is Already Living Inside Your Team
Four astronauts are currently on their way back from the Moon. While they were out there, 248,000 miles from Earth, no Wi-Fi, no cellular signal, they were still posting.
The Big Tobacco Moment for Social Media
She was six years old when she found YouTube. [...]
Field Notes: Lessons from the Road: Oregon Edition
When you sit down to record a podcast, you [...]
Who Took That? Photography in the Age of AI
For most of the internet’s history, a photograph arrived [...]
Meta Prompting: A Simple AI Technique Travel Marketers Should Know
Most marketers experimenting with AI have learned the basics of prompting:
The Window Seat Moment: How Real-Time AI Visuals Are Reshaping Travel Discovery
Travel inspiration has always been visual, yet the nature [...]
Ad Choices