At Advance Travel & Tourism, we believe the best partnerships start with understanding the realities destination organizations face every day. That’s one of the many reasons we’re excited to welcome Thomas Salley to the team as our newest Account Executive.
Advance Travel Tourism's Midwest Team hosted an informative webinar, featuring expert discussions on Midwest travel trends, the four stages of the travel decision-making journey, and an engaging conversation with Mackinac Island's team.
Pinterest recently launched a campaign encouraging people to spend less time on social media.
Google’s March 2026 update introduced a level of ranking movement we don’t typically see at the top of results.
Some destinations are thinking about AI visibility the wrong [...]
Look at most destination content and you’ll see the [...]
There’s a quiet shift happening in consumer travel planning.
Four astronauts are currently on their way back from the Moon. While they were out there, 248,000 miles from Earth, no Wi-Fi, no cellular signal, they were still posting.
Most marketers experimenting with AI have learned the basics of prompting:
Travel inspiration has always been visual, yet the nature [...]
AI-powered search is changing how travelers discover destinations. Rather than responding to a single query, AI expands each search into multiple related intents tied to real trip-planning behavior.
We’re proud to celebrate Clay County Tourism for earning “Destination Verified” status from Wheel the World - a meaningful recognition of their commitment to creating welcoming, inclusive travel experiences.
We’re excited to welcome Paula Vann to Advance Travel & Tourism as a Senior Account Executive. With more than a decade of experience across destination leadership and visitor intelligence, Paula brings a strong understanding of how tourism supports both travelers and the communities they visit.
Google recently pulled back the curtain on its Universal Commerce Protocol (UCP) — a new open framework designed to help AI agents discover, compare, and complete purchases seamlessly. While the announcement focused largely on retail, the implications for travel and tourism are worth paying attention to.
Today’s travelers don’t just want to be inspired—they expect every interaction to feel personal. In 2025, hyper-personalization is redefining how destinations attract, engage, and convert visitors.
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