The March 2026 Google Update Changed the Competitive Field for Travel Content
Google’s March 2026 update introduced a level of ranking movement we don’t typically see at the top of results.
Why-Based Content That Shows Up in AI (And Why Most Doesn’t)
Some destinations are thinking about AI visibility the wrong [...]
What “Why-Based” Content Actually Looks Like (And Why Most Destinations Get It Wrong)
Look at most destination content and you’ll see the [...]
The Whycation Economy: Why Travelers Are Choosing Reasons, Not Destinations
There’s a quiet shift happening in consumer travel planning.
The Best Content Your Brand Will Ever Make Is Already Living Inside Your Team
Four astronauts are currently on their way back from the Moon. While they were out there, 248,000 miles from Earth, no Wi-Fi, no cellular signal, they were still posting.
Meta Prompting: A Simple AI Technique Travel Marketers Should Know
Most marketers experimenting with AI have learned the basics of prompting:
The Window Seat Moment: How Real-Time AI Visuals Are Reshaping Travel Discovery
Travel inspiration has always been visual, yet the nature [...]
How AI Search is Reshaping Travel Content Strategy
AI-powered search is changing how travelers discover destinations. Rather than responding to a single query, AI expands each search into multiple related intents tied to real trip-planning behavior.
Client Spotlight: Celebrating Inclusive Destination Leadership
We’re proud to celebrate Clay County Tourism for earning “Destination Verified” status from Wheel the World - a meaningful recognition of their commitment to creating welcoming, inclusive travel experiences.
Employee Spotlight: Paula Vann
We’re excited to welcome Paula Vann to Advance Travel & Tourism as a Senior Account Executive. With more than a decade of experience across destination leadership and visitor intelligence, Paula brings a strong understanding of how tourism supports both travelers and the communities they visit.
Google’s Universal Commerce Protocol: What It Could Mean for Travel Marketing
Google recently pulled back the curtain on its Universal Commerce Protocol (UCP) — a new open framework designed to help AI agents discover, compare, and complete purchases seamlessly. While the announcement focused largely on retail, the implications for travel and tourism are worth paying attention to.
Hyper-Personalization in Travel & Tourism: Turning Data into Meaningful Moments
Today’s travelers don’t just want to be inspired—they expect every interaction to feel personal. In 2025, hyper-personalization is redefining how destinations attract, engage, and convert visitors.
From Destination to Design in Seconds: How Canva’s New AI Powers Travel & Tourism Creativity
In the fast-moving world of travel and tourism, getting visual campaigns out quickly, staying on-brand, and adapting designs across platforms is more important than ever. That’s why the newly unveiled Canva Creative Operating System is such a game-changer for marketers in our industry.
Team Spotlight: Melanie Arnold-Muse
At Advance Travel & Tourism, the people behind the work are just as important as the campaigns we create. This month, we’re excited to introduce Melanie Arnold-Muse, who brings more than two decades of travel experience—and a genuine passion for connecting people with unforgettable places.
Pouring into Growth: Bourbon Tourism’s Bright Future
Recently, our team attended a state of the bourbon industry event that left us energized about the future. Despite some global headwinds, the outlook for bourbon — and the tourism that supports it — is incredibly strong, and Kentucky is poised to continue building on its $9 billion economic impact.
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