Instagram goes longer, Starbucks gives shoppers dates to anticipate, and experience gifts gain ground. Here’s what travel marketers can take from each.

Someone sees a video of your destination’s summer concert series and starts picturing a weekend away. They click through, looking for dates, nearby hotels and a sense of how the evening fits into a trip.

The TikTok That Finally Got Me to Halloween Horror Nights By Sara Dyer | Field Notes: Insights and Observations for the Travel Marketer I've been to Universal Studios more times than I can count. Growing up, my family had a timeshare in Orlando over New Year's, which meant plenty of opportunities to visit the parks. I know Universal. I know the [...]

Someone two hours from your destination might recognize your waterfront and have a few of your restaurants saved on Instagram. They’d love to visit. But they haven’t made a plan.

This week on Travel Signals, Disney is building around a creator’s established appeal. Google is making sources more visible inside AI answers. And Apple Maps is helping visitors find their way through one of Austin’s biggest weekends.

Several Advance Travel & Tourism clients earned recognition at the Mississippi Tourism Association’s 2026 Tourism Awards Program, with honors spanning destination leadership, research, partnership and industry service.