insights to
Maximize Your Travel Business’ Impact

  • May 8, 2024
    Traveler taking a photo of landmark

    User-Generated Content: A Destination Marketer’s Secret Weapon

    User-generated content comes in various formats: photos, videos, reviews, and blog posts, catering to different traveler preferences (CrowdRiff). This diverse content pool allows you to showcase the destination from multiple angles, attracting a wider audience with varied interests.

    2 min readBy Published On: May 8th, 2024
  • May 2, 2024

    Team Spotlight: Andrew Held

    Our next team spotlight features account executive Andrew Held. While new to the industry, Andrew is no stranger to the world of Travel and Tourism. […]

    1 min readBy Published On: May 2nd, 2024
  • April 16, 2024

    The 2024 Travel Outlook Survey Results: Slicing Up the Paid Media Pie

    Reaching repeat visitors and driving the right prospects requires having multiple paths from engagement to conversion. Based on our recent findings and given all the options at their disposal — both digital and traditional — how are DMO marketers planning to allocate paid media resources in 2024? When asked about directing American Rescue Plan Act (ARPA) funds toward marketing efforts, a [...]

    2 min readBy Published On: April 16th, 2024
  • April 16, 2024

    The 2024 Travel Outlook Survey Results: Appealing to the Traveler’s Niche Interest

    “Local gastronomy, nature, wellness and rural tourism experiences will take centre stage in travel in 2024.” […]

    2 min readBy Published On: April 16th, 2024
  • April 10, 2024

    The 2024 Travel Outlook Survey Results: What are DMO’s Marketing Priorities?

    Our 2024 Travel Outlook highlights DMOs' Marketing Priorities, with professionals from destination marketing organizations (DMOs) emphasizing brand awareness as their top goal for 2024, even surpassing the importance of increasing visitor numbers.Brand awareness, indicated by 40% of respondents, is deemed crucial for destinations in generating demand and emerging from the recent pandemic years. DMOs recognize that establishing brand awareness is foundational to [...]

    1 min readBy Published On: April 10th, 2024
  • April 2, 2024

    The 2024 Travel Outlook Survey Results are Here

    Even with sophisticated data and consumer profiling, success relies on the basics — that is, the right time, right place, right message directed at the right audience. When you’re thinking about how you can best reach travelers and potential travelers as they move across their digital journey, these four considerations are the key to success. Sounds simple enough? Yes and no. Without [...]

    1 min readBy Published On: April 2nd, 2024

Featured Articles

  • November 30, 2017

    SUCCESSFUL EMAIL MARKETING: PART 1

    Sara Dyer

  • May 8, 2024

    User-Generated Content: A Destination Marketer’s Secret Weapon

    Kerry Pelesky

  • March 15, 2017

    ADVANCE TRAVEL AND TOURISM BECOMES CORPORATE PARTNER OF SOUTHEAST TOURISM SOCIETY

    Sara Dyer

  • September 11, 2017

    OH THE PLACES ALABAMA WILL GO: INSIGHTS ON ALABAMA TRAVEL TRENDS [INFOGRAPHIC]

    Sara Dyer

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