Travel Signals: Search Gets Competitive, Disruption Becomes Content and Gen Z Goes Offline Travel marketing is becoming more digital at the exact moment travelers are craving something more real. This week, TikTok put a price tag on the top of its search results. A communications failure disrupted thousands of flights across the Northeast. And new research suggests Gen Z is increasingly [...]

An economic impact report should be more than an annual announcement. It can become a year-round source of stories that shows residents, elected officials and industry partners how tourism moves through a community.

AI is reshaping travel marketing, from traveler discovery and non-commodity content to better prompts, paid AI advertising and emerging ChatGPT traffic.

Travel Signals looks beyond the travel industry for shifts that could reshape how people discover, choose and experience places. This week, the clearest signals are coming from fast food, wellness and social media. Across all three, consumers are reconsidering the role technology and optimization should play in their lives.

At a recent series of concerts, Fred again.. asked fans to cover their phone cameras with stickers and stay in the moment. Afterward, he gave them access to a Dropbox filled with professional photos and videos from the shows. It was a smart exchange: give the experience your full attention now, and you can keep the memory later.

When travel marketers consider where to invest next, the conversation often begins with channels. Paid social or search? Streaming video or display? A new market or more frequency in an existing one?