One thing I have turned to over the last several years is LEGO and truly getting into enjoying the hours it takes to build something. It really is about the memories created brick by brick, and this got me thinking…  As Destination Marketers, we are not too far off from being a LEGO Designer. It just looks a [...]

Every year, digital marketing presents unique challenges and trends, but an election year takes the complexity to a whole new level. As the political landscape transforms, the effects ripple across various sectors, including digital advertising. […]

In the dynamic landscape of modern marketing, effective communication among different organizational departments is vital to achieving coherent and impactful campaigns. This holds particularly true for the travel and tourism industry, where successful destination marketing requires collaboration between various teams. Enter the content plan – a strategic roadmap that not only keeps your brand on course but also [...]

We are excited to share our latest team spotlight, Account Executive Becky Mason. Becky covers South Carolina and Coastal Georgia territory and is a joy to have on the team. Becky is originally from Beaufort, South Carolina. She lived in various navy towns across the country after college, mostly Pensacola, Florida for 30 years. A few years ago, she moved back to [...]

You may have seen our webinar in partnership with STS in November of 2022, but as we all know GA4 is evolving and we are all learning a little bit more every day. Learn the most up to date information on GA4, and how you can ‘Wow’ your team and stakeholders with new and informative data that showcases users behavior on [...]

With Google Analytics 4 over two years old, Google is finally ready to sunset Universal Analytics later this year. As the predominant way to analyze website traffic and behavior, it is imperative that DMOs and travel websites switch their accounts over to GA4. In addition to UA soon being unsupported and unworkable, there’s a host of benefits that [...]