Personal service, transparent results
Advance Travel & Tourism marketing solutions are designed to reach travelers at every step of their journey. We connect your brand message with traveler intent based on where they are on the path to purchase.
Digital display advertising
Increase awareness of your destination with simple, eye catching interactions that maintain a presence with travelers. With digital display advertising, you control the message and creative to meet your intended audience across all devices. This provides measurable results through trackable view-ability, interaction and click-through rates. You can reach travelers who previously clicked on an ad or have visited your website through re-targeting. We offer both direct and programmatic ad placement with standard IAB ad units.
Video & rich media
Rich Media captures the attention of a unique and diverse audience. Expandable Ad Units and rich media include videos, links, directions and more. These interactive ads drive engagement across all digital platforms. Video media targets viewers based on content, interest, contextual, demographic or geographic parameters. The opt-in nature of TrueView provides natural targeting, available across all devices, so you only pay for engaged views.
Take travelers on location, with content that helps your travelers imagine themselves at your destination. As a publisher, we know content – our business was built on it. Our content specialists immerse themselves in your industry to produce and deliver compelling stories that drive traffic to your destination.
Partners can also tap into Headline Studios, our in-house content marketing agency. Our team of award-winning writers, editors and designers craft custom content that will increase your brand’s visibility and deliver results. We offer branded and native solutions that can be distributed across our trusted, leading platforms or through your owned channels.
Lat/Long display targeting
Drive immediate foot traffic to your destination. We use proximity-based targeting and mobile intelligence to target those most likely to take action based on a hyper-targeted location. Leveraging geographic signals from mobile devices (latitude/longitude coordinates) enable us to deliver more relevant ads and experiences. This insures that your company is delivering brand experiences that move audiences — and we move with them.
Search engine marketing
Travelers who are ready to purchase are searching online for the best deals and venues. Ensure your presence with pay-per-click advertising. By ensuring visibility amongst search results – both organic and paid – you will reinforce your brand’s credibility. This keeps your brand on top of the consumer’s mind while they are searching. Our SEM campaigns are planned, implemented and monitored by on-staff experts that earned us our Google AdWords Premier SMB Partner certification and the search industry’s leading search optimization platform.
Paid social advertising on Facebook, Instagram and LinkedIn allows your business to control and measure your social interaction with a specific, targeted audience. By maintaining and nurturing social conversations with your loyal customers, you can control and measure your social interactions with specific and targeted audiences. By adding social advertising to your marketing plan, you can increase reach and frequency in front of your target audience.
It’s the first thing we do every day and one of the last things we do at night. And most of us check it all day long. Reach engaged, active shoppers and travelers with our Real Deals email. These emails feature exclusive discounts that are sent directly to consumers who have actively signed up to receive great deals. You can create a custom message with every send, reaching up to 795,000 inboxes nationwide. (November 2016 WhatCounts analytics).
Advance also offers a best-in-class, highly targeted multi-platform (email + retargeting) solution which provides a way for destination marketers to deliver targeted messages to inboxes and continue the conversation with that audience across mobile, desktop and Facebook.
In a simple, unified process, advertisers will be able to talk to the same individuals with a timely and relevant messages across email, display, mobile and Facebook environments – a true multi-channel experience.
Learn how Louisiana Travel Partners Association (LTPA) is putting this to work for their 800 members.