DIGITAL DISPLAY ADVERTISING2019-09-23T01:58:51+00:00

Bring awareness of what your destination has to offer to your target travelers.

Increase awareness of your destination with simple, eye-catching interactions that maintain a presence with travelers. With digital display advertising, you control the message and creative to reach your intended audience across all devices. This provides measurable results through trackable view-ability, interaction and click-through rates. You can reach travelers who previously clicked on an ad or have visited your website through re-targeting. We offer both direct and programmatic ad placement with standard IAB ad units.

How we use it to attract your target travelers’ attention:

  1. We collect data from AL.com visitors, tracking and analyzing online behaviors to a granular level.
  2. Next, we filter and categorize visitors who meet your needs, creating a custom target traveler audience. 
  3. We have an in-house creative team who specializes in designing digital ads to appeal to your best travelers from standard to high-impact IAB units.
  4. We provide transparent reporting and personal customer service to make sure you’re seeing a return on investment.

We can place your message in front of interested travelers while they are discovering destinations, building wanderlust and gathering trip inspiration. To learn more, contact us today.

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Successful Digital Display Advertising Campaigns

National Corvette Museum

The National Corvette Museum opened in 1994 as an educational tribute to America’s sports car. The Museum is located in Bowling Green, Kentucky, known worldwide as the home of the Corvette. Every Corvette in the world since 1981 is assembled at the General Motors Bowling Green Assembly Plant located just ¼ mile from the National Corvette Museum.

Elizabethtown, KY

Etown and Advance Travel & Tourism partnered together to begin a campaign that was heavy on awareness to attract more potential visitors and incorporated a brand partnership strategy with our owned and operated brand, It’s A Southern Thing, to reach a unique audience that would be extremely interested in Bourbon’s Backyard. This partnership also established goals on their website to establish benchmarks for digital marketing success, with the goals focused on high quality user behavior on their site.

Tennessee Whiskey Trail

While Tennessee Whiskey has always enjoyed a cultural spotlight thanks to brands like Jack Daniel’s- Frank Sinatra’s drink of choice, or hit songs by Chris Stapleton, the Tennessee Whiskey Trail itself hasn’t enjoyed the brand recognition and awareness of its counterpart to the north, the Kentucky Bourbon Trail.

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