Local SEO for the Travel Industry Local SEO is crucial for travel and tourism websites because potential visitors often search for specific locations. By optimizing for local search, you ensure your business appears in relevant searches and attracts tourists to your destination. Dial in your local SEO and you can entice as many as 76% of [...]

Content Creation: Inform & Engage with Your Audience Now that you’ve found your keywords, you’ll want to use them in your content. As you create content, use the keywords you’ve found strategically. You’ll also want to ensure that your site’s contents are useful, informative, and open for engagement. Types of Content Now you may be wondering: [...]

Keyword research Keyword research is the foundation of any successful SEO strategy. In the travel and tourism industry, identifying the right keywords is essential to ensure your website appears in search results when potential tourists are planning their trips. It’s not enough to see what keywords your users type into Google. Because 94.74% of keywords receive [...]

Advance Travel Tourism's Midwest Team hosted an informative webinar, featuring expert discussions on Midwest travel trends, the four stages of the travel decision-making journey, and an engaging conversation with Mackinac Island's team.

With SEO for travel and tourism, you can improve your travel website’s visibility, attract more visitors, and drive more bookings and inquiries. Implement the tips we’ve shared here, and your dream of more clients and bookings will become a reality. In a time where everyone is on a search engine and their phones, SEO (search engine optimization) is the key to [...]

In the evolving landscape of travel and tourism, 2024 has presented destinations with a unique set of counter-intuitive factors influencing travel behavior. Our digital experts specialize in hospitality and tourism, and we’ve identified and translated these trends into actionable strategies for our clients. Here are a few ways you could be turning unexpected factors into opportunities for growth. [...]

By prioritizing thumb-friendly experiences, clear content, and efficient performance, you'll create a seamless and engaging journey for users on any device, ensuring your digital display stands out, no matter the screen size.

Is Your Midwest Destination Ready to Capture Travelers Seeking New Adventures?  Advance Travel & Tourism is hosting a free webinar on September 10, 2024, focusing on the latest travel trends and strategies for Midwest destinations. The session will explore what travelers in 2025 are seeking, delve into the four stages of the travel decision-making journey, and feature insights from Tim Hygh, [...]

Are recent headlines causing confusion about cookies? Join "The Future of Third-Party Cookies" for a breakdown of changes impacting our industry and steps marketers should take to prepare. This webinar breaks down the latest news about third-party cookies, offers ideas for ad targeting, and prepares marketers for the future with or without cookies. FILL OUT THE [...]