In the travel and tourism industry, a simple click can set off a chain reaction with significant economic implications. Whether it’s clicking on an ad, a “book now” button, or a link to download a visitor guide, each click represents a potential transaction, a data point, and a step in the traveler’s journey.

People – whether with them or without them, how many or how few, family, friends, or co-workers, and so on – were, perhaps unsurprisingly, the most popular theme among the travel trends we identified for 2025.

For this 2025 Outlook, we analyzed and synthesized insights from 15 leading trend forecasts. Through this comprehensive analysis, distinct patterns emerged that paint a compelling vision of travel in 2025. These interconnected themes, each with rich layers of nuance and emerging subcategories, reveal a transformative year ahead for the tourism industry.

We want to be your partner through it all, which is why attending events like the Destinations Florida Annual Meeting is so imperative to us. In December 2024, Adrianne Glass and Laura English traveled to historic Ybor City to meet with some of Florida's finest. 

Holiday travel is a growing trend with as estimated two-thirds of American’s planning to take at least one holiday trip this year*. So, we asked ourselves, what are our favorite holiday destinations and what are they doing to bring in the holiday cheer? Here’s a list of some of our favorites to bring you peace, joy, and inspiration! 

Christy Betz is next up for our employee spotlight series. She is responsible for all things Tennessee tourism and we love having her on the team. Find out a little more about her below.

Kentucky is more than just bourbon and horses. The fine folks at Visit Northen Kentucky in conjunction with the Kentucky Tourism Industry Association showed that fact off in style last week at their annual conference. What were the top takeaways from the conference, we asked our man on the ground in Kentucky, Andrew Held, to help answer that question. 

The impact of marketing isn’t always easy to measure, making destination marketers’ jobs difficult. Join Advance Travel and Tourism as we take a deeper look at how industry leaders are measuring the economic impact of their marketing efforts. This webinar recording looks at the impact of destination marketing while considering how this factors into the larger efforts of advocacy for [...]

Meet Ray Hydrick, senior account executive for the Southeast team. We sat down with him to learn a bit more about his love for travel, the Southeast and more.