Content Priority Check

Short-form video dominated content priorities in 2025 — and for good reason.

But in 2026, content strategy has to do more than perform in feeds. AI-driven discovery favors modular, plain-language blogs and video ecosystems that can be repurposed across platforms.

The future isn’t short or long form. It’s intentional content systems.

See how DMOs are rethinking content in the full whitepaper.

of DMOs prioritized short form video in 2025

followed by storytelling narrative and user-generated content respectively

FILL OUT THE FORM TO DOWNLOAD YOUR WHITEPAPER

Learn more about how we can help you adapt to the evolving marketing landscape and ramp up your efforts.

  • June 26, 2026

    Travel Signals: What Destination Marketers Should Be Watching

    This week’s signals point to a bigger shift: travel demand is still strong, but the way people discover, evaluate, and act on that demand is getting more fragmented. Major events are driving movement. AI and prediction platforms are reshaping how people make decisions. And cultural moments are becoming travel infrastructure in disguise.

    3 min read•By •Published On: June 26th, 2026•
  • June 25, 2026

    The Dream Trip Is Getting Edited

    Spend enough time online and it's easy to believe the perfect vacation looks like Positano, Santorini, or Bali. But over the past few weeks, a different story has been showing up in the headlines.

    1 min read•By •Published On: June 25th, 2026•
  • June 12, 2026

    What 90% AI Adoption Really Means for Marketers

    When 90% of marketers use AI, it's tempting to assume we're witnessing the emergence of a massive competitive advantage. But when nearly everyone has access to the same tools, something interesting happens. The advantage shifts.

    3 min read•By •Published On: June 12th, 2026•