Content Priority Check

Short-form video dominated content priorities in 2025 — and for good reason.

But in 2026, content strategy has to do more than perform in feeds. AI-driven discovery favors modular, plain-language blogs and video ecosystems that can be repurposed across platforms.

The future isn’t short or long form. It’s intentional content systems.

See how DMOs are rethinking content in the full whitepaper.

of DMOs prioritized short form video in 2025

followed by storytelling narrative and user-generated content respectively

FILL OUT THE FORM TO DOWNLOAD YOUR WHITEPAPER

hbspt.forms.create({ portalId: "40071199", formId: "d8a53a31-6999-478e-bfd7-dd7c5c57ecb1", region: "na1", sfdcCampaignId: "701Ns000013TgEeIAK" });

Learn more about how we can help you adapt to the evolving marketing landscape and ramp up your efforts.

  • May 11, 2026

    Employee Spotlight: Thomas Salley

    At Advance Travel & Tourism, we believe the best partnerships start with understanding the realities destination organizations face every day. That’s one of the many reasons we’re excited to welcome Thomas Salley to the team as our newest Account Executive.

    1 min read•By •Published On: May 11th, 2026•
  • May 11, 2026

    How AI Is Changing What Gets Seen in Travel Search

    Visibility used to follow a familiar pattern: search, rankings, clicks, visits. That structure is starting to shift. AI doesn’t just retrieve pages. It assembles responses. Instead of presenting a list of links, it’s interpreting information and building answers. That changes how destinations appear—and whether they appear at all. Being present online is no longer the only requirement.

    1 min read•By •Published On: May 11th, 2026•
  • May 11, 2026

    Why Clearer Destinations Are Starting to Outperform

    Clarity is starting to play a different role. Not just in messaging—but in visibility. As AI systems interpret and assemble information, they favor content that’s easy to understand and easy to use. That creates a subtle shift. Destinations compete on clarity and speed—who makes sense fastest gets the decision.

    1 min read•By •Published On: May 11th, 2026•