Content Priority Check
Short-form video dominated content priorities in 2025 — and for good reason.
But in 2026, content strategy has to do more than perform in feeds. AI-driven discovery favors modular, plain-language blogs and video ecosystems that can be repurposed across platforms.
The future isn’t short or long form. It’s intentional content systems.
See how DMOs are rethinking content in the full whitepaper.
of DMOs prioritized short form video in 2025
followed by storytelling narrative and user-generated content respectively
FILL OUT THE FORM TO DOWNLOAD YOUR WHITEPAPER
Learn more about how we can help you adapt to the evolving marketing landscape and ramp up your efforts.
July 23, 2026
Every week, businesses make decisions that reveal where consumer expectations are headed. Often, those decisions have little to do with travel. But they have everything to do with how people discover places, form emotional connections and experience the journey. Here are three signals we’re watching and what they could mean for travel marketers.
July 22, 2026
Around a decade ago, we introduced the Five Stages of Travel to help destinations understand how travelers move from inspiration to advocacy. That framework still holds true today. But the traveler has changed.
July 10, 2026
Here are three signals we're watching and what they could mean for destination marketers.
Ad Choices