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Behavior Beats Intent: The Shift Travel Marketers Can’t Ignore

By Eric Hultgren|2026-05-11T13:38:04+00:00May 5th, 2026|Categories: INSIGHTS|

Ktimene AxetellKtimene Axetell has been on both sides of the data table, and that changes how she talks about it. Before she became CEO [...]

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Why Slow Data Is Killing Your Marketing Strategy

By Eric Hultgren|2026-05-11T13:38:54+00:00May 5th, 2026|Categories: INSIGHTS|

Josh GibsonJosh Gibson has visited all 57 of Tennessee's state parks. That's not a trivia detail — it's the origin story. He came up [...]

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Your Website Isn’t the Center Anymore: Marketing in a Zero-Click World

By Eric Hultgren|2026-05-07T15:24:40+00:00May 5th, 2026|Categories: INSIGHTS|Tags: featured|

This is the shift most teams are still underestimating. The website is no longer the center of the journey. It’s just one input. [...]

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