Last year, we introduced AI for Travel. Since then, AI has moved deeper into how travelers search, plan, and decide. It’s no longer just supporting inspiration. AI is now influencing more of the traveler journey—shaping what gets surfaced, how options are compared, and how quickly decisions are made. AI for Travel 2.0 is a focused update on what’s changed—and how destination marketing needs to adapt right now.
Advance Travel Tourism's Midwest Team hosted an informative webinar, featuring expert discussions on Midwest travel trends, the four stages of the travel decision-making journey, and an engaging conversation with Mackinac Island's team.
The 2026 Travel Marketing Whitepaper captures what destination marketers are experiencing right now—what worked in 2025, where familiar metrics are starting to fall short, and how leading DMOs are adjusting their strategies to stay relevant, competitive, and effective.
Stop Guessing. Start Growing. Get the Blueprint for Full-Funnel Fluency [...]
Artificial Intelligence – everyone everywhere seems to be talking about it. In this whitepaper, we dive into the world of AI with a thorough explainer and workflows you can use immediately. You will brush up on your AI vocabulary, take a look at the strengths of each platform, find out what we’ve discovered from experts in the field, and learn how to put these incoming changes to use.
Advance Travel Tourism's Midwest Team hosted an informative webinar, featuring expert discussions on cutting-edge strategies for attracting more travelers with weather-based marketing, AI-powered insights, and next-gen contextual targeting.
For this 2025 Outlook, we analyzed and synthesized insights from 15 leading trend forecasts. Through this comprehensive analysis, distinct patterns emerged that paint a compelling vision of travel in 2025. These interconnected themes, each with rich layers of nuance and emerging subcategories, reveal a transformative year ahead for the tourism industry.
The impact of marketing isn’t always easy to [...]
Advance Travel Tourism's Midwest Team hosted an informative webinar, featuring expert discussions on Midwest travel trends, the four stages of the travel decision-making journey, and an engaging conversation with Mackinac Island's team.
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