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Don’t Just Count Clicks: Measuring Real Marketing Success with GA4
You’re investing time and budget into both upper-funnel inspiration and lower-funnel conversion—but how do you prove it’s working? The answer lies in moving beyond simple traffic numbers and focusing on the right data points. To effectively measure the success of your efforts, you need to prioritize dedicated data analysis using powerful tools like Google Analytics 4 (GA4) and Google Tag Manager (GTM).
Seth Godin’s AI Prompt Decks: Your Guide to Mastering AI Dexterity in 2026
In 1999, Seth Godin wrote "Permission Marketing," introducing a revolutionary approach to connecting with audiences. His insight was profound yet simple: a marketer's [...]
Pattern, Rhythm, and Marketing: What J. Dilla Can Teach Modern Marketers
Drop the Beat How often do you think about rhythm? Or, put differently, how often are you and your team paying attention to [...]
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