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2026 AI for Travel 2.0
Last year, we introduced AI for Travel. Since then, AI has moved deeper into how travelers search, plan, and decide. It’s no longer just supporting inspiration. AI is now influencing more of the traveler journey—shaping what gets surfaced, how options are compared, and how quickly decisions are made. AI for Travel 2.0 is a focused update on what’s changed—and how destination marketing needs to adapt right now.
WEBINAR: How to Make Data Actionable for Your Destination
Advance Travel Tourism's Midwest Team hosted an informative webinar, featuring expert discussions on Midwest travel trends, the four stages of the travel decision-making journey, and an engaging conversation with Mackinac Island's team.
Why Most Travel Data Fails (And How to Turn It Into Decisions)
Frida BahjaFrida Bahja came into tourism through environmental engineering, which means she never learned to see a destination as just a product. She sees [...]
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