2023 Travel Outlook

2023 is shaping up to be a great year for travel.

As we enter 2023, marketers are getting mixed messages on the economy. On one hand, reports about persistent inflation and rising interest rates are scary. On the other hand, the labor market is tighter than it’s ever been, and high-profile tech layoffs don’t seem to affect any other sector.

The U.S. Travel foundation predicts an increase in spending compared to 2022, and even when compared to levels in 2019. On average, people are booking trips farther in advance than in 2019, with half of respondents already planning trips for summer.

That’s why our 2023 Outlook will cover a broader range of topics – to help prepare you to make 2023 and beyond successful for your organization.

What’s inside:

• Inflation Travel Impact
• Better Data = Better Marketing
• The Rise of Value-Based Marketing
• 2023 Tech Trends – AI, GA4 and more

If you’d like to learn more about how we can help you adapt to the evolving marketing landscape and ramp up your efforts, please contact us today.

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  • April 16, 2024

    The 2024 Travel Outlook Survey Results: Slicing Up the Paid Media Pie

    Reaching repeat visitors and driving the right prospects requires having multiple paths from engagement to conversion. Based on our recent findings and given all the options at their disposal — both digital and traditional — how are DMO marketers planning to allocate paid media resources in 2024?When asked about directing American Rescue Plan Act (ARPA) funds toward marketing efforts, a significant number [...]

    2 min readBy Published On: April 16th, 2024
  • April 16, 2024

    The 2024 Travel Outlook Survey Results: Appealing to the Traveler’s Niche Interest

    “Local gastronomy, nature, wellness and rural tourism experiences will take centre stage in travel in 2024.” […]

    2 min readBy Published On: April 16th, 2024
  • April 10, 2024

    The 2024 Travel Outlook Survey Results: What are DMO’s Marketing Priorities?

    Our 2024 Travel Outlook highlights DMOs' Marketing Priorities, with professionals from destination marketing organizations (DMOs) emphasizing brand awareness as their top goal for 2024, even surpassing the importance of increasing visitor numbers. Brand awareness, indicated by 40% of respondents, is deemed crucial for destinations in generating demand and emerging from the recent pandemic years. DMOs recognize that establishing brand awareness is [...]

    1 min readBy Published On: April 10th, 2024

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