2023 Travel Outlook
2023 is shaping up to be a great year for travel.
As we enter 2023, marketers are getting mixed messages on the economy. On one hand, reports about persistent inflation and rising interest rates are scary. On the other hand, the labor market is tighter than it’s ever been, and high-profile tech layoffs don’t seem to affect any other sector.
The U.S. Travel foundation predicts an increase in spending compared to 2022, and even when compared to levels in 2019. On average, people are booking trips farther in advance than in 2019, with half of respondents already planning trips for summer.
That’s why our 2023 Outlook will cover a broader range of topics – to help prepare you to make 2023 and beyond successful for your organization.
What’s inside:
• Inflation Travel Impact
• Better Data = Better Marketing
• The Rise of Value-Based Marketing
• 2023 Tech Trends – AI, GA4 and more
Learn more about how we can help you adapt to the evolving marketing landscape and ramp up your efforts.
June 26, 2026
This week’s signals point to a bigger shift: travel demand is still strong, but the way people discover, evaluate, and act on that demand is getting more fragmented. Major events are driving movement. AI and prediction platforms are reshaping how people make decisions. And cultural moments are becoming travel infrastructure in disguise.
June 25, 2026
Spend enough time online and it's easy to believe the perfect vacation looks like Positano, Santorini, or Bali. But over the past few weeks, a different story has been showing up in the headlines.
June 12, 2026
When 90% of marketers use AI, it's tempting to assume we're witnessing the emergence of a massive competitive advantage. But when nearly everyone has access to the same tools, something interesting happens. The advantage shifts.
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