Economic Impact & Advocacy Webinar
The impact of marketing isn’t always easy to measure, making destination marketers’ jobs difficult. Join Advance Travel and Tourism as we take a deeper look at how industry leaders are measuring the economic impact of their marketing efforts. This webinar recording looks at the impact of destination marketing while considering how this factors into the larger efforts of advocacy for tourism as a whole.
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October 9, 2026
This week, brands are borrowing from nightlife to earn a place in people’s calendars. Facebook and Instagram are testing feeds that put video first. And consumers are continuing to spend despite their frustration with the economy.
October 9, 2026
A recent honeymoon in Greece gave Marketing Manager Sara Dyer a firsthand look at a familiar tension in destination marketing: the push to discover somewhere different, even when the iconic experience is exactly what a traveler wants.
October 5, 2026
Sometimes You Just Had to Be There “You had to be there.” Usually when we say that, we mean the story isn’t doing the moment justice. You can show someone the pictures. You can send them the videos. You can explain exactly what happened. But none of it quite recreates what it felt like to actually be in the room. The [...]
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