Economic Impact & Advocacy Webinar

The impact of marketing isn’t always easy to measure, making destination marketers’ jobs difficult. Join Advance Travel and Tourism as we take a deeper look at how industry leaders are measuring the economic impact of their marketing efforts. This webinar recording looks at the impact of destination marketing while considering how this factors into the larger efforts of advocacy for tourism as a whole.
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Learn more about how we can help you adapt to the evolving marketing landscape and ramp up your efforts.
September 14, 2026
AI is reshaping travel marketing, from traveler discovery and non-commodity content to better prompts, paid AI advertising and emerging ChatGPT traffic.
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Travel Signals: Hospitality Gets Human, Wellness Rejects Optimization and Algorithms Become Optional
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At a recent series of concerts, Fred again.. asked fans to cover their phone cameras with stickers and stay in the moment. Afterward, he gave them access to a Dropbox filled with professional photos and videos from the shows. It was a smart exchange: give the experience your full attention now, and you can keep the memory later.




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