Economic Impact & Advocacy Webinar

The impact of marketing isn’t always easy to measure, making destination marketers’ jobs difficult. Join Advance Travel and Tourism as we take a deeper look at how industry leaders are measuring the economic impact of their marketing efforts. This webinar recording looks at the impact of destination marketing while considering how this factors into the larger efforts of advocacy for tourism as a whole.
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Learn more about how we can help you adapt to the evolving marketing landscape and ramp up your efforts.
November 6, 2026
Instagram goes longer, Starbucks gives shoppers dates to anticipate, and experience gifts gain ground. Here’s what travel marketers can take from each.
November 6, 2026
Someone sees a video of your destination’s summer concert series and starts picturing a weekend away. They click through, looking for dates, nearby hotels and a sense of how the evening fits into a trip.
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The TikTok That Finally Got Me to Halloween Horror Nights By Sara Dyer | Field Notes: Insights and Observations for the Travel Marketer I've been to Universal Studios more times than I can count. Growing up, my family had a timeshare in Orlando over New Year's, which meant plenty of opportunities to visit the parks. I know Universal. I know the [...]




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