Where did all the cookies go? Since the mid 90’s, using cookies to target audiences has been a staple in online advertising. As you kick off your New Year’s resolutions, not only will your diet see fewer cookies, but so will your advertising.
To appreciate Henry County’s tourism riches, you must first get to know the people behind the attractions. The History Has a Name series explores the paths of individuals who have shaped Henry County into a special place to visit. Through big ideas, hard work and dedication, these individuals are creating history every day, demonstrating that … Read More
The subject line is arguably the most important component of an email. It is what entices the reader to open an email in the first place, so it needs to be attractive.
Email marketing is a vital tool for the travel industry. Whether you’re a vacation rental company distributing information to your owners and guests or an attraction who wishes to communicate with your customers and stakeholders, there’s no doubt that email can be useful; IF you know how to use it correctly that is. In this … Read More
We had the opportunity to sit down with President & CEO of Southeast Tourism Society Bill Hardman for some Q&A on his organization as well as the tourism industry in general.
Social media has changed the way every business operates, but it is especially important for businesses that are customer facing and rely on reputation to succeed — something that describes most companies in the travel industry.