Travel Signals: The Experience is Becoming the Product
Here are three signals we're watching and what they could mean for destination marketers.
The Experiences Travelers Remember Start Long Before They Arrive
Before someone checks into a hotel, orders their first meal, or takes their first photo, they've already started experiencing your destination.
Travel Signals: What Destination Marketers Should Be Watching
This week’s signals point to a bigger shift: travel demand is still strong, but the way people discover, evaluate, and act on that demand is getting more fragmented. Major events are driving movement. AI and prediction platforms are reshaping how people make decisions. And cultural moments are becoming travel infrastructure in disguise.
The Dream Trip Is Getting Edited
Spend enough time online and it's easy to believe the perfect vacation looks like Positano, Santorini, or Bali. But over the past few weeks, a different story has been showing up in the headlines.
What 90% AI Adoption Really Means for Marketers
When 90% of marketers use AI, it's tempting to assume we're witnessing the emergence of a massive competitive advantage. But when nearly everyone has access to the same tools, something interesting happens. The advantage shifts.
Google AI Mode Ads: What Brands Need to Know About Conversational Search
Google Just Changed the Rules on Paid Search. Here's What That Actually Means. Search advertising has operated on the same basic premise for two [...]
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