Generation Z: the iGeneration. This age group, the oldest of them now graduating college, is the first one to grow up with the convenience of smartphones, tablets etc. in the palm of their hand. This boost in technology makes Gen Z’s media consumption habits differ from any other.
Nearly everyone knows at this point that Search Engine Optimization (SEO) is a vital part of any business’s comprehensive marketing plan, and tourism destinations are no exception. But how do you score that coveted spot atop Google’s search results? How do you land in the “local pack,” the group of three businesses that sit at … Read More
Where did all the cookies go? Since the mid 90’s, using cookies to target audiences has been a staple in online advertising. As you kick off your New Year’s resolutions, not only will your diet see fewer cookies, but so will your advertising.
To appreciate Henry County’s tourism riches, you must first get to know the people behind the attractions. The History Has a Name series explores the paths of individuals who have shaped Henry County into a special place to visit. Through big ideas, hard work and dedication, these individuals are creating history every day, demonstrating that … Read More
The subject line is arguably the most important component of an email. It is what entices the reader to open an email in the first place, so it needs to be attractive.
Email marketing is a vital tool for the travel industry. Whether you’re a vacation rental company distributing information to your owners and guests or an attraction who wishes to communicate with your customers and stakeholders, there’s no doubt that email can be useful; IF you know how to use it correctly that is. In this … Read More