Southeast Tourism Society Adds 79 Marketing College Graduates to ‘Travel Marketing Professional’ List

May 9, 2018By Sara DyerNews

ATLANTA, GA (May 9, 2018) – Seventy-nine people are newly certified as Travel Marketing Professionals after completing a three-year continuing education program of Southeast Tourism Society. STS Marketing College has now provided profession-level travel and tourism education for 1,092 people throughout the association’s 12-state footprint. More than half of the 2017 STS Marketing College class … Read More

Advance Travel & Tourism Receives  Chairman Award

May 7, 2018By Sara DyerNews

MYRTLE BEACH, S.C. (April 24, 2018) – Advance Travel & Tourism received the Chairman Award from the 12-state Southeast Tourism Society (STS) at the association’s inaugural Connections conference in Myrtle Beach. Advance Travel & Tourism was one of 14 winners of Shining Example Awards that recognize excellence in tourism. Louisiana, with four winners, and West … Read More

How to Strategically Improve Your Destination’s SEO: Part 2

March 15, 2018By Sara DyerNews

In part one of this series, we discussed how to determine your SEO priorities based on what your customers are searching for, as well as how to answer their questions about your attraction with your site content. But there are many technical details that can make your SEO strategy successful as well. 

Gen Z’s Media Habits: an Infographic

March 1, 2018By Sara DyerNews

Generation Z: the iGeneration. This age group, the oldest of them now graduating college, is the first one to grow up with the convenience of smartphones, tablets etc. in the palm of their hand. This boost in technology makes Gen Z’s media consumption habits differ from any other.

How to Strategically Improve Your Destination’s SEO: Part 1

February 27, 2018By Sara DyerNews

Nearly everyone knows at this point that Search Engine Optimization (SEO) is a vital part of any business’s comprehensive marketing plan, and tourism destinations are no exception. But how do you score that coveted spot atop Google’s search results? How do you land in the “local pack,” the group of three businesses that sit at … Read More