Travel Signals: Instagram Goes Longer, Starbucks Sets the Dates and Experience Gifts Gain Ground
Instagram goes longer, Starbucks gives shoppers dates to anticipate, and experience gifts gain ground. Here’s what travel marketers can take from each.
You Earned Their Attention. How Much Work Is It to Plan the Trip?
Someone sees a video of your destination’s summer concert series and starts picturing a weekend away. They click through, looking for dates, nearby hotels and a sense of how the evening fits into a trip.
The TikTok That Finally Got Me to Halloween Horror Nights
The TikTok That Finally Got Me to Halloween Horror Nights By Sara Dyer | Field Notes: Insights and Observations for the Travel Marketer I've [...]
Drive Market Tourism: Help Travelers Picture a Visit
Someone two hours from your destination might recognize your waterfront and have a few of your restaurants saved on Instagram. They’d love to visit. But they haven’t made a plan.
Travel Signals: Disney Teams Up With Dude Perfect, Google Spotlights Sources and Apple Maps Goes to the Races
This week on Travel Signals, Disney is building around a creator’s established appeal. Google is making sources more visible inside AI answers. And Apple Maps is helping visitors find their way through one of Austin’s biggest weekends.
Advance Travel & Tourism Clients Recognized at Mississippi’s 2026 Governor’s Conference on Tourism
Several Advance Travel & Tourism clients earned recognition at the Mississippi Tourism Association’s 2026 Tourism Awards Program, with honors spanning destination leadership, research, partnership and industry service.

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