Next up on our team spotlight series: Account Executive Becca Meyers. Becca has been with us since 2021 covering the Virginia and West Virginia regions. Becca is more than familiar with the travel industry as her family owns and operates Luray Caverns in the beautiful Shenandoah Valley of Virginia. Becca grew up attending tourism conferences and events with her mom where [...]

Help us welcome our newest member to the team - Adrianne Glass! Raised in Quincy, Florida, now living in Port St. Joe, Florida, Adrianne was hired as our Account Executive for the state of Florida. She has 8 years of experience in the tourism industry. Prior to coming on with us, Adrianne was the Marketing Director for award winning DMO Visit [...]

On Friday, October 21, we presented a webinar in partnership with Southeast Tourism Society with introductory information to GA4 for tourism organizations. Thank you to all of those who attended the webinar. It was a fun, interactive session with essential information on how to move forward with the new and improved website analytics platform. We have created this corresponding blog for you [...]

Got questions about GA4? We have answers! […]

With websites like Airbnb, STRs have boomed in popularity. And with a few taps on a smartphone, anyone can schedule days, weeks, or months at a rental in their target destinations. As Globest reported, STR listings are expected to grow faster in 2022 than in the previous ten years. So clearly, now is the time to make the most of your short-term [...]

Thankfully, today’s smartphones produce incredible video quality. And since social media platforms prioritize vertical content more than ever, marketers can shoot content directly from their personal or business phones. You can create high-quality content with minimal investment — no fancy, expensive equipment needed.  However, there are a few items that can help you make the most of your video creation time: Regular [...]

Help us welcome our newest team member, Whitney! Whitney has joined our team as a senior campaign specialist for Mississippi accounts. Whitney started her career in sales at Verizon Wireless. After 6 years at her last job, we are happy to welcome Whitney to the team. Upon earning a degree in Business Administration, Whitney learned a lot about marketing and other aspects [...]

TikTok, Reels, Stories, and More In the “olden days” before social media, videos were either professionally produced or recorded on home camcorders that stayed tucked away on our private media shelves. But now, everyone has a high-quality video tool in their back pocket. The iPhone 13 has a 6.7-inch Super Retina XDR display with ApplevProMotion, the “world’s most [...]

Social media has never been more important to your tourism marketing strategy. Social media is a regular part of our personal lives, and it’s a valuable tool for every type of marketing department. Travel and tourism are no exception. Travelers have search engines at their fingertips, making it easy to research their next destination. But how can DMOs best utilize social [...]