Every year, digital marketing presents unique challenges and trends, but an election year takes the complexity to a whole new level. As the political landscape transforms, the effects ripple across various sectors, including digital advertising. […]

In the dynamic landscape of modern marketing, effective communication among different organizational departments is vital to achieving coherent and impactful campaigns. This holds particularly true for the travel and tourism industry, where successful destination marketing requires collaboration between various teams. Enter the content plan – a strategic roadmap that not only keeps your brand on course but also [...]

We are excited to share our latest team spotlight, Account Executive Becky Mason. Becky covers South Carolina and Coastal Georgia territory and is a joy to have on the team. Becky is originally from Beaufort, South Carolina. She lived in various navy towns across the country after college, mostly Pensacola, Florida for 30 years. A few years ago, she moved back [...]

With Google Analytics 4 over two years old, Google is finally ready to sunset Universal Analytics later this year. As the predominant way to analyze website traffic and behavior, it is imperative that DMOs and travel websites switch their accounts over to GA4. In addition to UA soon being unsupported and unworkable, there’s a host of benefits that [...]

Drive More Visitors with Value Based Marketing Millennials are currently the largest generation of travel spenders, with 33% of these 27–42-year-olds (as of 2023) willing to spend at least $5,000 on a vacation. Millennials also travel the most of any other demographic, with an average of 35 days per year spent traveling for business and pleasure. Many [...]

Collecting visitor data has never been more important. With economic factors always changing and younger generations gaining more access to travel, collecting the data of those who visit a location helps DMOs build better strategies. To stay on top of your best prospects, you need near real-time data to build campaigns, optimize targeting and create segment and sub-segment messaging that will grab [...]

2023 is shaping up to be a great year for travel. As we enter 2023, marketers are getting mixed messages on the economy. On one hand, reports about persistent inflation and rising interest rates are scary. On the other hand, the labor market is tighter than it’s ever been, and high-profile tech layoffs don’t seem to affect any other sector. The [...]

You could hunt all over the state for authentic handcrafted art representing South Carolina's rich and diverse cultural heritage. Or you could pop over to the South Carolina Artisans Center to explore the handcrafted Art by handpicked Artists - see, touch, smell, taste, and shop art. Located in Walterboro and founded in 1994, the state's official folk art and craft center is [...]

By now, you’ve probably seen the YouTube video where actor Ryan Reynolds uses ChatGPT to write a script for an ad. There’s definitely a wow factor there—lights, camera, chatbots! But just where does ChatGPT belong in terms of creating content for your site? ChatGPT is a chatbot powered by GPT-3 (Generative Pre-trained Transformer 3), which is an advanced natural language processing (NLP) [...]