HEY, VIRGINIA & WEST VIRGINIA TOURISM MARKETERS!

VIRGINIA TOURISM2022-06-28T16:07:42+00:00
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Need help marketing your destination?
I can help! Contact me today.

BECCA MEYERS

becca_meyers_headshot

Need help marketing your destination?
I can help! Contact me today.

BECCA MEYERS

Contact us today to discuss your new travel marketing strategy.

Google’s Universal Commerce Protocol: What It Could Mean for Travel Marketing

By |2026-01-12T20:11:50+00:00January 12th, 2026|Categories: INSIGHTS|

Google recently pulled back the curtain on its Universal Commerce Protocol (UCP) — a new open framework designed to help AI agents discover, compare, and complete purchases seamlessly. While the announcement focused largely on retail, the implications for travel and tourism are worth paying attention to.

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