Your attraction is a must do. But how do you make sure visitors who are looking for something to do know about it? Gone are the days of relying on word-of-mouth to keep ticket sales steady. We have a few ideas you can use for marketing for attractions.
Generation Z is the biggest and most influential generation according to Inc. Although they are not always the ones funding vacations, they often have a huge influence over where they family decides to go. Check out more Gen Z travel trends below: Read More
Good news travel marketers! Facebook’s new targeting tool will allow you to reach travelers who are currently in the Dreaming Stage of the 5 Stages of Travel. During the Dreaming Stage, travelers are building wanderlust and gathering trip inspiration. This is often done by perusing through articles like Top Destinations on the Rise on TripAdvisor. … Read More
ATLANTA, GA (May 9, 2018) – Seventy-nine people are newly certified as Travel Marketing Professionals after completing a three-year continuing education program of Southeast Tourism Society. STS Marketing College has now provided profession-level travel and tourism education for 1,092 people throughout the association’s 12-state footprint. More than half of the 2017 STS Marketing College class … Read More
MYRTLE BEACH, S.C. (April 24, 2018) – Advance Travel & Tourism received the Chairman Award from the 12-state Southeast Tourism Society (STS) at the association’s inaugural Connections conference in Myrtle Beach. Advance Travel & Tourism was one of 14 winners of Shining Example Awards that recognize excellence in tourism. Louisiana, with four winners, and West … Read More
In part one of this series, we discussed how to determine your SEO priorities based on what your customers are searching for, as well as how to answer their questions about your attraction with your site content. But there are many technical details that can make your SEO strategy successful as well.
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Generation Z: the iGeneration. This age group, the oldest of them now graduating college, is the first one to grow up with the convenience of smartphones, tablets etc. in the palm of their hand. This boost in technology makes Gen Z’s media consumption habits differ from any other.
Nearly everyone knows at this point that Search Engine Optimization (SEO) is a vital part of any business’s comprehensive marketing plan, and tourism destinations are no exception. But how do you score that coveted spot atop Google’s search results? How do you land in the “local pack,” the group of three businesses that sit at … Read More
Where did all the cookies go? Since the mid 90’s, using cookies to target audiences has been a staple in online advertising. As you kick off your New Year’s resolutions, not only will your diet see fewer cookies, but so will your advertising.