VR Application in Marketing the Travel & Tourism Industry

June 13, 2019By Christian DelaCruzNEWS

The ability to teleport from the Egyptian Pyramids, to an underwater scuba adventure in the Red Sea, to an aerial helicopter adventure over the Manhattan skyline may seem like the plot of a science fiction film, however this is exactly what travel and tourism pioneer Thomas Cook’s “Try Before You Fly” campaign is allowing customers … Read More

Advance Travel & Tourism welcomes Adam Zappia

May 31, 2019By Sara DyerNEWS

Advance Travel & Tourism is excited to welcome the newest member to the team, Adam Zappia. With 7 years of tourism marketing experience, Adam knows that travel is what connects the world and helps us grow. Prior to joining Advance Travel & Tourism, Adam was a Senior Travel Account Executive at Cox Media Group where … Read More

5 Reasons Traditional Marketing and Social Media Need Each Other

May 23, 2019By Sara DyerNEWS

Considering that more than 80% of Americans now use some form of social media (up from 24% in 2008), it’s no wonder that businesses are focusing more and more of their marketing efforts on social channels. But embracing social media doesn’t mean abandoning advertising and other traditional marketing. In fact, using a mix of the … Read More

How to Get Your Tourism Board on Board with Digital Marketing

May 15, 2019By Sara DyerNEWS

Sometimes the biggest hurdle for destination marketers is convincing their board to approve digital marketing spend.  Whether it’s their lack of understanding of digital marketing or pure shock of the cost, tourism boards can often be apprehensive about expanding advertising to digital as well as traditional. 

Laura Beth Strickland named Vicksburg CVB Executive Director

May 14, 2019By Sara DyerNEWS

Laura Beth Strickland, employee of Vicksburg Convention and Visitors Bureau for 10 years, has recently been named the CVB’s newest executive director. As a Vicksburg native and proud Mississippian, her experience and passion for growing the tourism industry in Vicksburg is not only a professional goal but also a personal goal of hers.

The Art of Storytelling: Connecting with your Online Audience

April 25, 2019By Sara DyerNEWS

No matter how hard people try, effective communication is often a huge struggle. The effects of this can lead to lost business opportunity, broken relationships, even injury or death. Not communicating well is a really big deal; so how do we get better? A great place to start is by better understanding how to tell … Read More

Leveraging Location-Based Advertising Technology

February 12, 2019By Sara DyerNEWS

Location-based advertising, also called geotargeting or geofencing, has changed the way local businesses can reach potential customers who are quite literally steps away from their storefront. Thinknear‘s technology not only has the ability to target audiences based on proximity, but also on context and historical-real world behaviors to allow for sharper audience segmentation, meaning marketers … Read More

Connected TV Ad Requests Skyrocketed In 2018

January 14, 2019By Sara DyerNEWS

As any observer of the connected TV landscape would tell you, the platform was ripe for growth in 2018. New data from the video supply monetization company Beachfront shines a bright light on just how strong that growth was.

Southern Vacation Rentals Named Winner of the HomeAway Hero Award

November 15, 2018By Sara DyerNEWS

Southern Recognized as a Hero in the Vacation Rental Industry by Online Marketplace Pensacola, FL – November 2018 / Newsmaker Alert / HomeAway recently named Southern Vacation Rentals, the local leader in vacation rental management, the recipient of the September 2018 Hero Award. The award was presented in September at the Annual RezFest Vacation Rental Conference hosted … Read More