2021 Travel Marketing Outlook

Destination marketers are in unique circumstances compared to last year.

In compiling this whitepaper and webinar, we talked with industry leaders and researched the top marketing channels to deliver a framework for a 2021 destination marketing outlook. We took a careful look at what happened in 2020 and how we can apply what we learned to 2021. We wanted to make sure you have all the knowledge and tools in your arsenal to be successful for this upcoming year.

What’s inside:

  • How uncertainty will be the biggest challenge this year
  • Social channels: what happened and what’s coming next
  • How empathy is your most important strategy

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Learn more about how we can help you adapt to the evolving marketing landscape and ramp up your efforts.

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  • August 22, 2023

    Bridging the Gap Between the C-Suite and the Destination’s Content Strategy: How a Strategic Content Plan Can Keep Marketing Efforts Consistent

    In the dynamic landscape of modern marketing, effective communication among different organizational departments is vital to achieving coherent and impactful campaigns. This holds particularly true for the travel and tourism industry, where successful destination marketing requires collaboration between various teams. Enter the content plan – a strategic roadmap that not only keeps your brand on course but also [...]

    5 min readBy Published On: August 22nd, 2023
  • August 7, 2023

    Team Spotlight: Becky

    We are excited to share our latest team spotlight, Account Executive Becky Mason. Becky covers South Carolina and Coastal Georgia territory and is a joy to have on the team. Becky is originally from Beaufort, South Carolina. She lived in various navy towns across the country after college, mostly Pensacola, Florida for 30 years. A few years ago, she moved back to [...]

    2 min readBy Published On: August 7th, 2023
  • June 27, 2023

    Google Analytics 4 Webinar Pt 2

    You may have seen our webinar in partnership with STS in November of 2022, but as we all know GA4 is evolving and we are all learning a little bit more every day. Learn the most up to date information on GA4, and how you can ‘Wow’ your team and stakeholders with new and informative data that showcases users behavior on [...]

    0 min readBy Published On: June 27th, 2023

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