THE VISIT MISSISSIPPI DIGITAL CO-OP PROGRAM (MATCHING FUNDS)
IS STILL AVAILABLE!
Don’t miss the chance to take advantage of this important resource.
In an effort to continue to support and enhance Mississippi DMO’s marketing efforts – and continue our road to recovery – Visit Mississippi is offering a digital matching ‘co-op’ program available for the 15-month time span of July 2022 – September 2023.
Matching funds available are up to $75,000 maximum per DMO.
CO-OP DETAILS
Contact us today to discuss your new travel marketing strategy.
Employee Spotlight: Thomas Salley
At Advance Travel & Tourism, we believe the best partnerships start with understanding the realities destination organizations face every day. That’s one of the many reasons we’re excited to welcome Thomas Salley to the team as our newest Account Executive.
How AI Is Changing What Gets Seen in Travel Search
Visibility used to follow a familiar pattern: search, rankings, clicks, visits. That structure is starting to shift. AI doesn’t just retrieve pages. It assembles responses. Instead of presenting a list of links, it’s interpreting information and building answers. That changes how destinations appear—and whether they appear at all. Being present online is no longer the only requirement.
Why Clearer Destinations Are Starting to Outperform
Clarity is starting to play a different role. Not just in messaging—but in visibility. As AI systems interpret and assemble information, they favor content that’s easy to understand and easy to use. That creates a subtle shift. Destinations compete on clarity and speed—who makes sense fastest gets the decision.
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