Level One: What Is AI, Really? Key Terms You Actually Need
Let’s get into it.
Let’s start with most obvious question, what is artificial intelligence (AI)?
In it’s simplest terms it’s a machine’s ability to perform tasks that would normally require human intelligence. Tasks such as basic math, image manipulation or data entry are not considered AI, while speech recognition, natural language understanding and being able to make decisions or predictions based on data are.
The guide covers definitions of natural language, machine learning, generative AI, general AI and uses for each.
The first step to becoming a master is to know the terminology.
In our latest whitepaper, we dive into the world of artificial intelligence, with a thorough explainer and workflows you can use immediately. You will brush up on your AI vocabulary, take a look at the strengths of each platform, find out what we’ve discovered from experts in the field, and learn how to put these incoming changes to use.
Download the guide today!
FILL OUT THE FORM BELOW TO DOWNLOAD THIS FREE RESOURCE
Learn more about how we can help you adapt to the evolving marketing landscape and ramp up your efforts.
November 5, 2026
The TikTok That Finally Got Me to Halloween Horror Nights By Sara Dyer | Field Notes: Insights and Observations for the Travel Marketer I've been to Universal Studios more times than I can count. Growing up, my family had a timeshare in Orlando over New Year's, which meant plenty of opportunities to visit the parks. I know Universal. I know the [...]
October 29, 2026
Someone two hours from your destination might recognize your waterfront and have a few of your restaurants saved on Instagram. They’d love to visit. But they haven’t made a plan.
October 22, 2026
This week on Travel Signals, Disney is building around a creator’s established appeal. Google is making sources more visible inside AI answers. And Apple Maps is helping visitors find their way through one of Austin’s biggest weekends.
Ad Choices