Level One: What Is AI, Really? Key Terms You Actually Need
Let’s get into it.
Let’s start with most obvious question, what is artificial intelligence (AI)?
In it’s simplest terms it’s a machine’s ability to perform tasks that would normally require human intelligence. Tasks such as basic math, image manipulation or data entry are not considered AI, while speech recognition, natural language understanding and being able to make decisions or predictions based on data are.
The guide covers definitions of natural language, machine learning, generative AI, general AI and uses for each.
The first step to becoming a master is to know the terminology.
In our latest whitepaper, we dive into the world of artificial intelligence, with a thorough explainer and workflows you can use immediately. You will brush up on your AI vocabulary, take a look at the strengths of each platform, find out what we’ve discovered from experts in the field, and learn how to put these incoming changes to use.
Download the guide today!
FILL OUT THE FORM BELOW TO DOWNLOAD THIS FREE RESOURCE
Learn more about how we can help you adapt to the evolving marketing landscape and ramp up your efforts.
Share This Story
April 14, 2026
Some destinations are thinking about AI visibility the wrong way. They’re treating it like SEO—optimize pages, update keywords, improve rankings. But AI doesn’t prioritize pages, it prioritizes answers. When a traveler asks: Where should I go for a relaxing weekend?What’s a good trip for reconnecting with friends? AI tools don’t return a list of links.They generate a response using content that [...]
April 14, 2026
Look at most destination content and you’ll see the same pattern. Things to do.Where to stay.Places to eat. It’s organized around the destination. But that’s not how most trips are being decided anymore. Travelers aren’t starting with a place and filling in the details. They’re starting with a need and working toward an answer. That’s where most content breaks. It assumes [...]
April 9, 2026
There’s a quiet shift happening in consumer travel planning.




Ad Choices