Welcome to the Journey: Why AI Matters for Travel Marketing Now
In order to go forward, it is important to look backwards.
John McCarthy first used the term AI during a summer research project in 1956 at Dartmouth. But there are earlier instances from 1943, when McCulloch and Pitts were working on neural networks, and then, of course, Alan Turing’s concept of a “thinking machine” in 1950.
Artificial Intelligence is not a new concept, but rather a continuous line of innovation over the past 75 years. Since the first use of AI was used to play chess in 1952, we thought playing a game here would be the perfect way to learn and pay homage to the roots of artificial intelligence.
Sticks and stones won’t tell you how to make fire.
– Parth Patil
In our latest whitepaper, we dive into the world of artificial intelligence, with a thorough explainer and workflows you can use immediately. You will brush up on your AI vocabulary, take a look at the strengths of each platform, find out what we’ve discovered from experts in the field, and learn how to put these incoming changes to use.
In our latest whitepaper, we dive into the world of artificial intelligence, with a thorough explainer and workflows you can use immediately. You will brush up on your AI vocabulary, take a look at the strengths of each platform, find out what we’ve discovered from experts in the field, and learn how to put these incoming changes to use.
Join us on this adventure as we push boundaries, defy limits and forge ourselves into true masters within this epic game!
FILL OUT THE FORM BELOW TO DOWNLOAD THIS FREE RESOURCE
Learn more about how we can help you adapt to the evolving marketing landscape and ramp up your efforts.
August 20, 2026
Brands are beginning to celebrate AI visibility when the more important question is whether AI is building the case for them—or against them. Marketing is beginning to make a familiar mistake. We are taking a new form of customer behavior and measuring it with an old model. Search visibility was largely positional: Did we appear, and where did we rank? As [...]
August 18, 2026
As we move through the second half of 2026, one travel trend is worth paying attention to: milestone moments are giving people a reason to get away. And for destination marketers, the opportunity may extend well beyond this year.
August 7, 2026
For many travelers, the night before an early flight or after a late arrival is treated as dead time. Find the nearest chain hotel. Take the shuttle. Eat whatever is nearby. Get some sleep. But what happens when that logistical stop becomes part of the trip?
Ad Choices