BETTER STRATEGY STARTS WITH BETTER DATA CONVERSATION

An economic impact report should be more than an annual announcement. It can become a year-round source of stories that shows residents, elected officials and industry partners how tourism moves through a community.

AI is reshaping travel marketing, from traveler discovery and non-commodity content to better prompts, paid AI advertising and emerging ChatGPT traffic.

Travel Signals looks beyond the travel industry for shifts that could reshape how people discover, choose and experience places. This week, the clearest signals are coming from fast food, wellness and social media. Across all three, consumers are reconsidering the role technology and optimization should play in their lives.