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Worth Finding: The New Challenge for Destination Marketing in the Age of AI
The future of destination marketing isn't simply about being discovered. It's about becoming a destination that travelers, and the AI systems helping them, can [...]
The Stories We Tell Ourselves
Earlier this week, I taught a graduate class on effective communication at the University of Michigan. I brought four stories I have used [...]
Travel Signals: Brands Throw Parties, Video Takes the Front Seat and Consumers Keep Spending
This week, brands are borrowing from nightlife to earn a place in people’s calendars. Facebook and Instagram are testing feeds that put video first. And consumers are continuing to spend despite their frustration with the economy.
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