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Travel Signals: Fans Carry the Story, Creators Get More Personal and the Trip Comes Home
Every week, businesses make decisions that reveal where consumer expectations are headed. Often, those decisions have little to do with travel. But they have everything to do with how people discover places, form emotional connections and experience the journey. Here are three signals we’re watching and what they could mean for travel marketers.
The Trip Is Becoming a Network. Is Your Marketing Still Selling a Single Stop?
Travelers are building trips like networks—connecting cities, events and experiences into one itinerary.
Travel Signals: Discovery Starts Earlier, Nostalgia Reaches Further and the Journey Gets Easier
Every week, businesses make decisions that reveal where consumer expectations are headed. Often, those decisions have little to do with travel. But they have everything to do with how people discover places, form emotional connections and experience the journey. Here are three signals we’re watching and what they could mean for travel marketers.
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