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What 90% AI Adoption Really Means for Marketers
When 90% of marketers use AI, it's tempting to assume we're witnessing the emergence of a massive competitive advantage. But when nearly everyone has access to the same tools, something interesting happens. The advantage shifts.
The 2026 Advance Aviation Research Series
Last year, we introduced AI for Travel. Since then, AI has moved deeper into how travelers search, plan, and decide. It’s no longer just supporting inspiration. AI is now influencing more of the traveler journey—shaping what gets surfaced, how options are compared, and how quickly decisions are made. AI for Travel 2.0 is a focused update on what’s changed—and how destination marketing needs to adapt right now.
Google AI Mode Ads: What Brands Need to Know About Conversational Search
Google Just Changed the Rules on Paid Search. Here's What That Actually Means. Search advertising has operated on the same basic premise for [...]
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