ATLANTA, Georgia – Southeast Tourism Society’s (STS) board of directors has voted to expand its current 12-state footprint by adding Missouri and the District of Columbia. […]

Whether it’s brand awareness or converting leads to actual revenue, video marketing can help achieve your destination’s goals in several different ways. There’s no single video solution for everyone. […]

Every destination collects some data about their travelers.  Some have very sophisticated databases with names, addresses and purchase histories, but for most destinations, there’s not much more than an email list for travelers and prospects.  Regardless of their sophistication, your destination can learn a lot about your travelers and prospects from these databases. […]

Investing marketing dollars in video is nothing new. Digital video ad spending increased dramatically from 2017 to 2018, and those numbers are only expected to continue to increase through 2021. […]

Mississippi led the way, and one year later we look back to see what happened and what’s next for the market. […]

The ability to teleport from the Egyptian Pyramids, to an underwater scuba adventure in the Red Sea, to an aerial helicopter adventure over the Manhattan skyline may seem like the plot of a science fiction film, however this is exactly what travel and tourism pioneer Thomas Cook’s “Try Before You Fly” campaign is allowing customers to experience. Visualise, an augmented & virtual [...]