Lessons for Travel Brands At this point it is clear that Artificial Intelligence in 2025 isn’t a futuristic experiment it’s now central to how marketing teams plan, create, and optimize campaigns. If you are like us you want to know how others in our industry are using AI. Enter HubSpot’s 2025 AI Trends for Marketers report  based on insights from over [...]

How Travel Marketers Can Win the AI Search Game If the last few years were about getting found on Google, the next few are about getting *chosen* by AI. Microsoft’s latest piece on optimizing for AI search answers confirms what many of us in travel marketing already feel search isn’t disappearing, it’s evolving. And for destinations, hotels, and attractions, that evolution [...]

What Can Marketers Learn About the State of AI in 2025? As we have been saying all year, in 2025 Artificial Intelligence moved from hype to hard reality. The State of AI Report 2025 reveals a world now driven by three races: the race for reasoning, the race for revenue, and the race for raw power. Together, these forces are reshaping [...]

As shoppers head into the 2025 holiday season, Adobe Analytics forecasts slower online sales growth just 5.3% year-over-year, compared with nearly 9% last year. Consumers are becoming more intentional, clustering spending around events like Black Friday and Cyber Monday, leaning on “Buy Now, Pay Later” tools, and showing a willingness to splurge selectively on premium goods. At first glance, that might [...]

New data from 11 million posts reveals the sweet spot for destination and travel marketers For travel brands, TikTok isn’t just another social platform — it’s the new front door to discovery. Travelers are building itineraries from videos, saving destinations for later, and deciding where to stay based on 15-second clips. The question is: how often should you post to actually [...]

An empty calorie is defined as a calorie with little to no nutritional value, in food this is usually found in things that are high in fat, sugar, or processed. In marketing, we call these "vanity metrics." Like many things in marketing, what was once a rare mineral for your team or brand becomes an Oscar Meyer Cheese Hot Dog overnight. [...]