As we stand on the threshold of 2026, one truth has become undeniable: AI isn't new, it is normal. What may sound like a subtle distinction represents a seismic shift in how marketing operates. When technology transitions from novelty to infrastructure, it stops being the story and starts shaping every story around it. We've witnessed this transformation before. 70,000 years ago, [...]

When you work in travel marketing, you don’t just manage campaigns you read the culture. You watch for signs, interpret movement, and try to understand what’s coming long before it arrives. That’s how explorer Paul Rosolie learned to survive in the Amazon, and it’s how marketers must adapt to the new terrain of AI. Because let’s be clear: AI is not [...]

At Advance Travel & Tourism, the people behind the work are just as important as the campaigns we create. This month, we’re excited to introduce Melanie Arnold-Muse, who brings more than two decades of travel experience—and a genuine passion for connecting people with unforgettable places.

In a fast-moving AI world, fluency isn’t enough. Tools change. Models update. Interfaces shift. Success doesn’t come from reading every guide—it comes from jumping in, tinkering, testing, and learning as you go. The best AI marketers aren't scholars...they're the ones that keep moving, keep trying new things and keep adapting.

SOME ARE CALLING THIS THE "SUMMER OF AI," and in our latest episode of Field Notes, Eric Hultgren gave a quick, no-nonsense primer on what you need to know about the launch of ChatGPT-5.Now we’re putting that insight into action with a set of high-impact prompts your Destination Marketing Organization (DMO) can plug in today, either directly in GPT-5 or side-by-side in [...]

Creating a strong marketing strategy starts with understanding who you’re talking to. This combo combines a massive context window with real-time sourcing, letting you build data-backed audience profiles that move the needle.