Reaching repeat visitors and driving the right prospects requires having multiple paths from engagement to conversion. Based on our recent findings and given all the options at their disposal — both digital and traditional — how are DMO marketers planning to allocate paid media resources in 2024? When asked about directing American Rescue Plan Act (ARPA) funds toward marketing efforts, a [...]

“Local gastronomy, nature, wellness and rural tourism experiences will take centre stage in travel in 2024.” […]

Our 2024 Travel Outlook highlights DMOs' Marketing Priorities, with professionals from destination marketing organizations (DMOs) emphasizing brand awareness as their top goal for 2024, even surpassing the importance of increasing visitor numbers.Brand awareness, indicated by 40% of respondents, is deemed crucial for destinations in generating demand and emerging from the recent pandemic years. DMOs recognize that establishing brand awareness is foundational to [...]

One thing I have turned to over the last several years is LEGO and truly getting into enjoying the hours it takes to build something. It really is about the memories created brick by brick, and this got me thinking…  As Destination Marketers, we are not too far off from being a LEGO Designer. It just looks a [...]

Even with sophisticated data and consumer profiling, success relies on the basics — that is, the right time, right place, right message directed at the right audience. When you’re thinking about how you can best reach travelers and potential travelers as they move across their digital journey, these four considerations are the key to success. Sounds simple enough? Yes and [...]

Every year, digital marketing presents unique challenges and trends, but an election year takes the complexity to a whole new level. As the political landscape transforms, the effects ripple across various sectors, including digital advertising. […]