Finding the Right People Segments is Key to Winning More Travelers in 2025
People, people, people
No matter how it is sliced, people are at the core of EVERY travel decision. For some, it is about who you travel with. For others, it is about who you see or don’t see. From multigenerational family vacations to solo escapes, this was the most popular theme among travel trends that we identified for 2025.
These are just some of the trends that are changing the way destinations grow in 2025.
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July 23, 2026
Every week, businesses make decisions that reveal where consumer expectations are headed. Often, those decisions have little to do with travel. But they have everything to do with how people discover places, form emotional connections and experience the journey. Here are three signals we’re watching and what they could mean for travel marketers.
July 22, 2026
Around a decade ago, we introduced the Five Stages of Travel to help destinations understand how travelers move from inspiration to advocacy. That framework still holds true today. But the traveler has changed.
July 10, 2026
Here are three signals we're watching and what they could mean for destination marketers.
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