After our last blog, we are guessing you have two main questions (at least two). The first might look like this: 1.     How do I build content that not only passes schema protocols but also appeals to large language models (LLMs) like ChatGPT? And the second: 2.     Can a consumer really build their own search engine inside something like ChatGPT [...]

Recently, our team attended a state of the bourbon industry event that left us energized about the future. Despite some global headwinds, the outlook for bourbon — and the tourism that supports it — is incredibly strong, and Kentucky is poised to continue building on its $9 billion economic impact.

Advance Travel Tourism's Midwest Team hosted an informative webinar, featuring expert discussions on cutting-edge strategies for attracting more travelers with weather-based marketing, AI-powered insights, and next-gen contextual targeting.

In a recent episode of Field Notes, host Eric Hultgren sat down with Terrance Weinzierl, Executive Creative Director at Monotype, to discuss the often overlooked yet crucial role typography plays in brand identity. While their conversation covered broad typography trends, several insights emerged that are particularly valuable for travel marketers looking to differentiate their destinations in an increasingly crowded digital landscape. [...]

Social media isn't just another channel for travel marketers—it’s the center of modern culture, a place where travelers discover their next adventure, make purchasing decisions, and even seek customer support. The 2025 Sprout Social Index™ reveals valuable insights about what consumers really want from brands on social media, offering travel marketers a clear roadmap for staying relevant and impactful. Social is the [...]

In a recent episode of Field Notes, host Eric sat down with Kyle Stichtenoth, Senior Director of Digital Sales and Strategy at Advanced Travel and Tourism, to explore the evolving landscape of travel marketing. With 15 years of industry experience, Stichtenoth offered valuable insights into how destinations can adapt to changing traveler behaviors and emerging technologies. The conversation kicked off with [...]