Google’s newest travel-focused AI features, Canvas, Flight Deals, and agentic booking, signal a shift in how travelers plan, build, and book trips. Instead of bouncing through dozens of tabs, travelers can now generate itineraries, compare options, and complete reservations inside Google Search’s AI Mode. For travel marketers and tourism professionals, this marks the beginning of a new competitive landscape: AI-first trip [...]

You’re investing time and budget into both upper-funnel inspiration and lower-funnel conversion—but how do you prove it’s working? The answer lies in moving beyond simple traffic numbers and focusing on the right data points. To effectively measure the success of your efforts, you need to prioritize dedicated data analysis using powerful tools like Google Analytics 4 (GA4) and Google Tag Manager (GTM).

In 1999, Seth Godin wrote "Permission Marketing," introducing a revolutionary approach to connecting with audiences. His insight was profound yet simple: a marketer's job isn't just to "get someone to move," it's to get them to care first, then guide them toward action. That permission-based thinking transformed how we all approach marketing. From Marketing Philosophy to AI Strategy Earlier this [...]

Drop the Beat How often do you think about rhythm? Or, put differently, how often are you and your team paying attention to pattern recognition? This time of year makes it obvious: the visual shift from green to amber to white, the cultural cadence from back-to-school to Halloween to Thanksgiving to Christmas, Kwanzaa, and Hanukkah. Spotting cultural patterns is the [...]

The Holidays Are Coming This month Coca-Cola debuted its holiday ad and reportedly used 70,000 AI prompts to bring it to life. That number is technically true, but deeply misleading. It wasn’t 70,000 prompts; it was 70,000 AI clips stitched together, generated through what was likely hundreds of thousands of prompts, refinements, reruns, and scene rebuilds. This is the second year [...]

The most critical question for every travel marketer is often the hardest: How should you split your budget between awareness and conversion? There's no magic number—the answer must be driven by your destination's unique strengths and goals.