Drop the Beat How often do you think about rhythm? Or, put differently, how often are you and your team paying attention to pattern recognition? This time of year makes it obvious: the visual shift from green to amber to white, the cultural cadence from back-to-school to Halloween to Thanksgiving to Christmas, Kwanzaa, and Hanukkah. Spotting cultural patterns is the [...]

The Holidays Are Coming This month Coca-Cola debuted its holiday ad and reportedly used 70,000 AI prompts to bring it to life. That number is technically true, but deeply misleading. It wasn’t 70,000 prompts; it was 70,000 AI clips stitched together, generated through what was likely hundreds of thousands of prompts, refinements, reruns, and scene rebuilds. This is the second year [...]

The most critical question for every travel marketer is often the hardest: How should you split your budget between awareness and conversion? There's no magic number—the answer must be driven by your destination's unique strengths and goals.

Today’s travelers don’t just want to be inspired—they expect every interaction to feel personal. In 2025, hyper-personalization is redefining how destinations attract, engage, and convert visitors.

There’s something poetic about packing a piece of your fandom. Whether it’s a first-edition comic book sealed in a case, a holographic Charizard card, or in the most delightfully absurd form  a piece of Heinz ketchup luggage. The new Heinz x Herschel Supply collaboration is more than a novelty drop. It’s a marker of how collectibles culture is bleeding into [...]

You want travelers to book your destination, but first, you have to get them to dream about it! The secret to filling your pipeline lies in the Upper Funnel. This phase is all about Discovery and Dreaming—catching people before they've even chosen a destination. Your goal here is simple: ignite their curiosity and imagination.