For this 2025 Outlook, we analyzed and synthesized insights from 15 leading trend forecasts. Through this comprehensive analysis, distinct patterns emerged that paint a compelling vision of travel in 2025. These interconnected themes, each with rich layers of nuance and emerging subcategories, reveal a transformative year ahead for the tourism industry.

If there’s one topic every marketer is thinking about, it’s AI. Our team prides itself on staying curious, so after OpenAI announced shopping was coming to ChatGPT, I found myself deep in the ChatGPT subreddit. One Redditor shared a surprising discovery, and naturally, I wanted to try it myself. We were about a week away from the Real ID deadline, [...]

After our last blog, we are guessing you have two main questions (at least two). The first might look like this: 1.     How do I build content that not only passes schema protocols but also appeals to large language models (LLMs) like ChatGPT? And the second: 2.     Can a consumer really build their own search engine inside something like ChatGPT [...]

Recently, our team attended a state of the bourbon industry event that left us energized about the future. Despite some global headwinds, the outlook for bourbon — and the tourism that supports it — is incredibly strong, and Kentucky is poised to continue building on its $9 billion economic impact.

Advance Travel Tourism's Midwest Team hosted an informative webinar, featuring expert discussions on cutting-edge strategies for attracting more travelers with weather-based marketing, AI-powered insights, and next-gen contextual targeting.

In a recent episode of Field Notes, host Eric Hultgren sat down with Terrance Weinzierl, Executive Creative Director at Monotype, to discuss the often overlooked yet crucial role typography plays in brand identity. While their conversation covered broad typography trends, several insights emerged that are particularly valuable for travel marketers looking to differentiate their destinations in an increasingly crowded digital landscape. [...]