The Employee Influencer Moment
If you’ve been on the internet this week, you’ve probably seen one recurring theme: Staples. More specifically, Staples’ response to an employee now [...]
How AI Search is Reshaping Travel Content Strategy
AI-powered search is changing how travelers discover destinations. Rather than responding to a single query, AI expands each search into multiple related intents tied to real trip-planning behavior.
The Happy Meal Isn’t Nostalgia Marketing, It’s an IP Platform
Last week, McDonald’s surprised people by announcing the return of Changeables—those late-’80s and early-’90s Happy Meal toys that transformed menu items into characters. For [...]
Client Spotlight: Celebrating Inclusive Destination Leadership
We’re proud to celebrate Clay County Tourism for earning “Destination Verified” status from Wheel the World - a meaningful recognition of their commitment to creating welcoming, inclusive travel experiences.
Employee Spotlight: Paula Vann
We’re excited to welcome Paula Vann to Advance Travel & Tourism as a Senior Account Executive. With more than a decade of experience across destination leadership and visitor intelligence, Paula brings a strong understanding of how tourism supports both travelers and the communities they visit.
We’re All Becoming Gamers: A Better Way to Learn and Use AI
Reid Hoffman has a LinkedIn newsletter called “Long Reads,” which might be one of the best newsletter titles on the platform. In a recent [...]
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