Google’s Universal Commerce Protocol: What It Could Mean for Travel Marketing
Google recently pulled back the curtain on its Universal Commerce Protocol (UCP) — a new open framework designed to help AI agents discover, compare, and complete purchases seamlessly. While the announcement focused largely on retail, the implications for travel and tourism are worth paying attention to.
Instagram’s Shift and What It Means for Travel DMOs
Instagram’s leadership made headlines this week with a clear signal that the visual culture that once defined the platform is changing. Adam Mosseri, head [...]
The Stranger Things Lesson DMOs Should Steal
Your Content Goes Here Netflix and Stranger Things ended the year and a decades-long series with mind-blowing consumer attention. 1.1 million people packed into over [...]
The Zero-Click Era Is Here
The Zero-Click Era Is Here — And Your Brand’s Visibility Strategy Needs a Reset In 2025, something quietly but decisively changed: your audience stopped [...]
The Magic of Autonomy: How Small Moments Create Unforgettable Travel Experiences
The Birthday Trip That Became a Masterclass in Hospitality On a recent family trip to Chicago to celebrate my son’s birthday, we planned the [...]
Stronger Together: How Earned and Paid Media Work Better in Tandem
In a cluttered media landscape where attention is harder to win than ever, tourism marketers are being pushed to rethink how they drive awareness, [...]
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