The Happy Meal Isn’t Nostalgia Marketing, It’s an IP Platform
Last week, McDonald’s surprised people by announcing the return of Changeables—those late-’80s and early-’90s Happy Meal toys that transformed menu items into characters. For [...]
Client Spotlight: Celebrating Inclusive Destination Leadership
We’re proud to celebrate Clay County Tourism for earning “Destination Verified” status from Wheel the World - a meaningful recognition of their commitment to creating welcoming, inclusive travel experiences.
Employee Spotlight: Paula Vann
We’re excited to welcome Paula Vann to Advance Travel & Tourism as a Senior Account Executive. With more than a decade of experience across destination leadership and visitor intelligence, Paula brings a strong understanding of how tourism supports both travelers and the communities they visit.
We’re All Becoming Gamers: A Better Way to Learn and Use AI
Reid Hoffman has a LinkedIn newsletter called “Long Reads,” which might be one of the best newsletter titles on the platform. In a recent [...]
Why DMOs Should Pay Attention to Collectibles in 2026
Travel has always been collectible. We just don't tend to see it that way. Think about what people actually keep from trips. It’s rarely [...]
Google’s Universal Commerce Protocol: What It Could Mean for Travel Marketing
Google recently pulled back the curtain on its Universal Commerce Protocol (UCP) — a new open framework designed to help AI agents discover, compare, and complete purchases seamlessly. While the announcement focused largely on retail, the implications for travel and tourism are worth paying attention to.
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