The most critical question for every travel marketer is often the hardest: How should you split your budget between awareness and conversion? There's no magic number—the answer must be driven by your destination's unique strengths and goals.
You want travelers to book your destination, but first, you have to get them to dream about it! The secret to filling your pipeline lies in the Upper Funnel. This phase is all about Discovery and Dreaming—catching people before they've even chosen a destination. Your goal here is simple: ignite their curiosity and imagination.
As a travel marketer, you're constantly asked to do more with less—especially when travelers are watching their wallets. The secret to maximizing your impact isn't spending more; it's understanding The Marketing Funnel. The core challenge? Keeping a steady flow of potential visitors. But with limited dollars, how do you decide where to place your budget for the best results? It comes down to knowing where your visitor is on their journey.
In a fast-moving AI world, fluency isn’t enough. Tools change. Models update. Interfaces shift. Success doesn’t come from reading every guide—it comes from jumping in, tinkering, testing, and learning as you go. The best AI marketers aren't scholars...they're the ones that keep moving, keep trying new things and keep adapting.
Creating a strong marketing strategy starts with understanding who you’re talking to. This combo combines a massive context window with real-time sourcing, letting you build data-backed audience profiles that move the needle.
Don't miss this high-efficiency messaging combo built to help marketers send smarter, more personalized emails. Whether you’re launching a new product, nurturing leads, or reviving cold contacts, this duo gives you both scale and precision.
Learn how to squeeze every bit of value out of a single piece of content – the name of the game is working smarter, not harder. The Recycler workflow will show you the way.
You’ve unlocked the gear, memorized the incantations, and studied the map of the land called Artificial Intelligence. Now it's time to put these freshly-honed skills to use.
In this level, we move from understanding the terminology of AI to exploring the platforms marketers actually use. Think of these as tools for your playable characters, each with their own strengths, quirks, and ideal use cases. Some are built for content creation, others for analysis, automation, or design. Time to experiment!
The next step is where rubber meets road – enter the upgrade chamber and prepare to be tested, sharpened and propelled forward.
Running a successful bakery means understanding how a cake is made. If we understand the basic ingredients and steps, the cake will turn out as it should. The same idea applies when working with artificial intelligence. Let’s explore how cake-making helps us grasp the essentials of generative AI.
The first step to mastery is to know the terminology inside and out. Level One covers the vocabulary and the explanations behind it.
The game is afoot! Join us as we embark on an exhilarating adventure: pushing boundaries, defying limits and forging ourselves into true masters in this AI challenge.
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