insights to
Maximize Your Travel Business’ Impact
May 8, 2024
User-Generated Content: A Destination Marketer’s Secret Weapon
User-generated content comes in various formats: photos, videos, reviews, and blog posts, catering to different traveler preferences (CrowdRiff). This diverse content pool allows you to showcase the destination from multiple angles, attracting a wider audience with varied interests.
April 16, 2024
The 2024 Travel Outlook Survey Results: Slicing Up the Paid Media Pie
Reaching repeat visitors and driving the right prospects requires having multiple paths from engagement to conversion. Based on our recent findings and given all the options at their disposal — both digital and traditional — how are DMO marketers planning to allocate paid media resources in 2024? When asked about directing American Rescue Plan Act (ARPA) funds toward marketing efforts, a [...]
April 10, 2024
The 2024 Travel Outlook Survey Results: What are DMO’s Marketing Priorities?
Our 2024 Travel Outlook highlights DMOs' Marketing Priorities, with professionals from destination marketing organizations (DMOs) emphasizing brand awareness as their top goal for 2024, even surpassing the importance of increasing visitor numbers.Brand awareness, indicated by 40% of respondents, is deemed crucial for destinations in generating demand and emerging from the recent pandemic years. DMOs recognize that establishing brand awareness is foundational to [...]
April 2, 2024
The 2024 Travel Outlook Survey Results are Here
Even with sophisticated data and consumer profiling, success relies on the basics — that is, the right time, right place, right message directed at the right audience. When you’re thinking about how you can best reach travelers and potential travelers as they move across their digital journey, these four considerations are the key to success. Sounds simple enough? Yes and no. Without [...]
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