At Advance Travel & Tourism, the people behind the work are just as important as the campaigns we create. This month, we’re excited to introduce Melanie Arnold-Muse, who brings more than two decades of travel experience—and a genuine passion for connecting people with unforgettable places.

In a fast-moving AI world, fluency isn’t enough. Tools change. Models update. Interfaces shift. Success doesn’t come from reading every guide—it comes from jumping in, tinkering, testing, and learning as you go. The best AI marketers aren't scholars...they're the ones that keep moving, keep trying new things and keep adapting.

SOME ARE CALLING THIS THE "SUMMER OF AI," and in our latest episode of Field Notes, Eric Hultgren gave a quick, no-nonsense primer on what you need to know about the launch of ChatGPT-5.Now we’re putting that insight into action with a set of high-impact prompts your Destination Marketing Organization (DMO) can plug in today, either directly in GPT-5 or side-by-side in [...]

Creating a strong marketing strategy starts with understanding who you’re talking to. This combo combines a massive context window with real-time sourcing, letting you build data-backed audience profiles that move the needle.

Don't miss this high-efficiency messaging combo built to help marketers send smarter, more personalized emails. Whether you’re launching a new product, nurturing leads, or reviving cold contacts, this duo gives you both scale and precision.

Learn how to squeeze every bit of value out of a single piece of content – the name of the game is working smarter, not harder. The Recycler workflow will show you the way.