For many travelers, the night before an early flight or after a late arrival is treated as dead time. Find the nearest chain hotel. Take the shuttle. Eat whatever is nearby. Get some sleep. But what happens when that logistical stop becomes part of the trip?

Every week, businesses make decisions that reveal where consumer expectations are headed. Often, those decisions have little to do with travel. But they have everything to do with how people discover places, form emotional connections and experience the journey. Here are three signals we’re watching and what they could mean for travel marketers.

Travelers are building trips like networks—connecting cities, events and experiences into one itinerary.

Every week, businesses make decisions that reveal where consumer expectations are headed. Often, those decisions have little to do with travel. But they have everything to do with how people discover places, form emotional connections and experience the journey. Here are three signals we’re watching and what they could mean for travel marketers.

Around a decade ago, we introduced the Five Stages of Travel to help destinations understand how travelers move from inspiration to advocacy. That framework still holds true today. But the traveler has changed.

As destinations and airports navigate an increasingly competitive landscape for traveler visibility, they need partners who combine national scale with industry-specific expertise. Advance Local has responded by unifying Advance Travel & Tourism and Advance Aviation, bringing destination and aviation specialists together through one coordinated approach designed to better serve clients across the travel industry.