If You’re Not doing this on Social, You’re Not Reaching Travelers in 2025
Bite Sized Bits Make Posts Digestible
Short-form video content has become a critical channel for travel brands to connect with modern travelers. Platforms like TikTok and Instagram have revolutionized how destinations are discovered and experienced, creating opportunities for marketers to develop innovative content strategies that resonate with audiences seeking authentic, bite-sized travel inspiration while pushing them to longer form content as either a podcast or a YouTube video.
Creating templated video challenges can transform how travelers engage with destinations. Travelers are looking for genuine, relatable experiences that inspire, inform, and connect.
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April 23, 2025
Amtrak Adirondack Line: Revitalizing Cross-Border Rail Travel
CHALLENGE The COVID-19 pandemic led to the complete shutdown of Amtrak's Adirondack route, a vital link between Northern New York and Montreal, Canada. This iconic line, known for its scenic beauty and economic importance to communities along the route, remained dormant for over three years due to border restrictions and reduced travel demand. In early 2023, as travel restrictions eased, Amtrak [...]
March 24, 2025
Creating Your Visual Voice
In a recent episode of Field Notes, host Eric Hultgren sat down with Terrance Weinzierl, Executive Creative Director at Monotype, to discuss the often overlooked yet crucial role typography plays in brand identity. While their conversation covered broad typography trends, several insights emerged that are particularly valuable for travel marketers looking to differentiate their destinations in an increasingly crowded digital landscape. [...]
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