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The Dream Trip Is Getting Edited
Spend enough time online and it's easy to believe the perfect vacation looks like Positano, Santorini, or Bali. But over the past few weeks, a different story has been showing up in the headlines.
What 90% AI Adoption Really Means for Marketers
When 90% of marketers use AI, it's tempting to assume we're witnessing the emergence of a massive competitive advantage. But when nearly everyone has access to the same tools, something interesting happens. The advantage shifts.
The 2026 Advance Aviation Research Series
Last year, we introduced AI for Travel. Since then, AI has moved deeper into how travelers search, plan, and decide. It’s no longer just supporting inspiration. AI is now influencing more of the traveler journey—shaping what gets surfaced, how options are compared, and how quickly decisions are made. AI for Travel 2.0 is a focused update on what’s changed—and how destination marketing needs to adapt right now.
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