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The Stories We Tell Ourselves
Earlier this week, I taught a graduate class on effective communication at the University of Michigan. I brought four stories I have used [...]
Travel Signals: Brands Throw Parties, Video Takes the Front Seat and Consumers Keep Spending
This week, brands are borrowing from nightlife to earn a place in people’s calendars. Facebook and Instagram are testing feeds that put video first. And consumers are continuing to spend despite their frustration with the economy.
When Every Destination is a Hidden Gem, Nothing Stands Out
A recent honeymoon in Greece gave Marketing Manager Sara Dyer a firsthand look at a familiar tension in destination marketing: the push to discover somewhere different, even when the iconic experience is exactly what a traveler wants.
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