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Retronyms and the Language of Emerging Tech
We talk a lot about culture, in part because culture always tells you where technology stands. Culture does this long before the analysts [...]
Google Changes Next Phase of Travel Planning
Google’s newest travel-focused AI features, Canvas, Flight Deals, and agentic booking, signal a shift in how travelers plan, build, and book trips. Instead [...]
Don’t Just Count Clicks: Measuring Real Marketing Success with GA4
You’re investing time and budget into both upper-funnel inspiration and lower-funnel conversion—but how do you prove it’s working? The answer lies in moving beyond simple traffic numbers and focusing on the right data points. To effectively measure the success of your efforts, you need to prioritize dedicated data analysis using powerful tools like Google Analytics 4 (GA4) and Google Tag Manager (GTM).
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