The 2026 Travel Marketing Whitepaper captures what destination marketers are experiencing right now—what worked in 2025, where familiar metrics are starting to fall short, and how leading DMOs are adjusting their strategies to stay relevant, competitive, and effective.
Reid Hoffman has a LinkedIn newsletter called “Long Reads,” [...]
Google recently pulled back the curtain on its Universal Commerce Protocol (UCP) — a new open framework designed to help AI agents discover, compare, and complete purchases seamlessly. While the announcement focused largely on retail, the implications for travel and tourism are worth paying attention to.
Your Content Goes Here Netflix and Stranger Things ended the [...]
Artificial Intelligence – everyone everywhere seems to be talking about it. In this whitepaper, we dive into the world of AI with a thorough explainer and workflows you can use immediately. You will brush up on your AI vocabulary, take a look at the strengths of each platform, find out what we’ve discovered from experts in the field, and learn how to put these incoming changes to use.
In our latest episode of Field Notes, we talked [...]
Travelers seek adventure and new experiences but are looking for ways to accomplish that without burnout. Nobody wants vacation planning to be stressful, and we uncovered several things travelers are using to make the process easier.
Advance Travel Tourism's Midwest Team hosted an informative webinar, featuring expert discussions on Midwest travel trends, the four stages of the travel decision-making journey, and an engaging conversation with Mackinac Island's team.
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