Your Secret Weapon: Investing in Upper-Funnel Branding
Tired of chasing immediate bookings? Sustainable success in travel marketing starts at the Upper Funnel, where you build long-term brand awareness and affinity. This means focusing on SEO, compelling content, and visibility on major search platforms.
Data shows this investment pays off. Destinations that brand build see stronger engagement and conversions everywhere. Why? Because you’ve already captured their imagination.
5 Reasons to Invest at the Top
- Stronger Emotional Connection: Inspiring visuals and stories create affinity, making your destination top-of-mind when a traveler is ready to book.
- Higher Site Engagement: Content-driven interest leads to users spending more time and viewing more pages on your site.
- Better Ad Performance: When people recognize your brand, remarketing and conversion ads perform betterand cheaper down the funnel.
- Increased Organic Search: Brand curiosity leads to more direct, valuable searches for your destination’s name.
- Resilience: Strong brand awareness helps you hold ground when competitors launch short-term promotions.
Ready to see how inspiring the dream leads to more bookings?
FILL OUT THE FORM BELOW TO DOWNLOAD THIS FREE RESOURCE
Learn more about how we can help you adapt to the evolving marketing landscape and ramp up your efforts.
Share This Story
November 25, 2025
Tired of chasing immediate bookings? Sustainable success in travel marketing starts at the Upper Funnel, where you build long-term brand awareness and affinity. This means focusing on SEO, compelling content, and visibility on major search platforms.
November 21, 2025
This week, Chef Grant Achatz announced something almost unthinkable: for the first time since Michelin arrived in Chicago in 2011, Alinea dropped from a 3‑star to a 2‑star rating. That leaves just 13 three‑star restaurants in the United States. 20 Years of Innovation For nearly two decades, Alinea has represented reinvention. Even its name, taken from the symbol for a new [...]
November 21, 2025
How Canva’s New Creative OS Transforms Content for Travel Marketers Canva has officially unveiled the largest product launch in its history, an overhaul so big they’re calling it their new Creative Operating System. For travel marketers, this update represents a fundamental shift: Canva is no longer just a design tool. It’s now a mission-critical platform for planning, creating, distributing, and [...]
Ad Choices