The Rise of Vertical Video
TikTok, Reels, Stories, and More
In the “olden days” before social media, videos were either professionally produced or recorded on home camcorders that stayed tucked away on our private media shelves. But now, everyone has a high-quality video tool in their back pocket. The iPhone 13 has a 6.7-inch Super Retina XDR display with ApplevProMotion, the “world’s most advanced display,” and Dolby Vision HDR with up to 4K recordingvresolution. Basically, our phones can now record incredible video quality that we didn’t dream ofvbefore. Vertical video once meant a low-quality phone recording that never looked quite right on social media.
Vertical uploads on YouTube, for example, would appear smaller with two dark vertical bars on each side. But that has changed: YouTube has since enabled the full screen feature for vertical videos. In addition, platforms like TikTok and Instagram Reels have made vertical video not only the norm but also the setting for professionally-produced short videos and advertisements. There’s also something convenient and approachable about vertical video. It’s easy to snap from
anywhere and is tailored to the size of our phone screens.
Learn more about how we can help you adapt to the evolving marketing landscape and ramp up your efforts.
May 11, 2026
At Advance Travel & Tourism, we believe the best partnerships start with understanding the realities destination organizations face every day. That’s one of the many reasons we’re excited to welcome Thomas Salley to the team as our newest Account Executive.
May 11, 2026
Visibility used to follow a familiar pattern: search, rankings, clicks, visits. That structure is starting to shift. AI doesn’t just retrieve pages. It assembles responses. Instead of presenting a list of links, it’s interpreting information and building answers. That changes how destinations appear—and whether they appear at all. Being present online is no longer the only requirement.
May 11, 2026
Clarity is starting to play a different role. Not just in messaging—but in visibility. As AI systems interpret and assemble information, they favor content that’s easy to understand and easy to use. That creates a subtle shift. Destinations compete on clarity and speed—who makes sense fastest gets the decision.
Ad Choices