The Rise of Vertical Video
TikTok, Reels, Stories, and More
In the “olden days” before social media, videos were either professionally produced or recorded on home camcorders that stayed tucked away on our private media shelves. But now, everyone has a high-quality video tool in their back pocket. The iPhone 13 has a 6.7-inch Super Retina XDR display with ApplevProMotion, the “world’s most advanced display,” and Dolby Vision HDR with up to 4K recordingvresolution. Basically, our phones can now record incredible video quality that we didn’t dream ofvbefore. Vertical video once meant a low-quality phone recording that never looked quite right on social media.
Vertical uploads on YouTube, for example, would appear smaller with two dark vertical bars on each side. But that has changed: YouTube has since enabled the full screen feature for vertical videos. In addition, platforms like TikTok and Instagram Reels have made vertical video not only the norm but also the setting for professionally-produced short videos and advertisements. There’s also something convenient and approachable about vertical video. It’s easy to snap from
anywhere and is tailored to the size of our phone screens.
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July 26, 2024
The Cookie Rollercoaster Continues
Have you ever been on a rollercoaster that stops and you think the ride is over, but then you start going in reverse? That’s sort of what’s happening with online cookies. In 2020, Google announced their plan to phase out 3rd party cookies (the small pieces of data that allow marketers to serve personalized ads across websites). [...]
June 25, 2024
Strong Domestic Summer & Fall Travel Outlook for 2024
When the data speaks loud and clear, no crystal ball is needed to predict short term travel trends. All indicators point to a busy summer and fall 2024, as any concerns about traffic jams, air travel headaches, or overcrowding doesn’t seem to be detering Americans from enjoying their vacations. […]
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