The Rise of Vertical Video
TikTok, Reels, Stories, and More
In the “olden days” before social media, videos were either professionally produced or recorded on home camcorders that stayed tucked away on our private media shelves. But now, everyone has a high-quality video tool in their back pocket. The iPhone 13 has a 6.7-inch Super Retina XDR display with ApplevProMotion, the “world’s most advanced display,” and Dolby Vision HDR with up to 4K recordingvresolution. Basically, our phones can now record incredible video quality that we didn’t dream ofvbefore. Vertical video once meant a low-quality phone recording that never looked quite right on social media.
Vertical uploads on YouTube, for example, would appear smaller with two dark vertical bars on each side. But that has changed: YouTube has since enabled the full screen feature for vertical videos. In addition, platforms like TikTok and Instagram Reels have made vertical video not only the norm but also the setting for professionally-produced short videos and advertisements. There’s also something convenient and approachable about vertical video. It’s easy to snap from
anywhere and is tailored to the size of our phone screens.
Learn more about how we can help you adapt to the evolving marketing landscape and ramp up your efforts.
Share This Story
November 25, 2025
Tired of chasing immediate bookings? Sustainable success in travel marketing starts at the Upper Funnel, where you build long-term brand awareness and affinity. This means focusing on SEO, compelling content, and visibility on major search platforms.
November 21, 2025
This week, Chef Grant Achatz announced something almost unthinkable: for the first time since Michelin arrived in Chicago in 2011, Alinea dropped from a 3‑star to a 2‑star rating. That leaves just 13 three‑star restaurants in the United States. 20 Years of Innovation For nearly two decades, Alinea has represented reinvention. Even its name, taken from the symbol for a new [...]
November 21, 2025
How Canva’s New Creative OS Transforms Content for Travel Marketers Canva has officially unveiled the largest product launch in its history, an overhaul so big they’re calling it their new Creative Operating System. For travel marketers, this update represents a fundamental shift: Canva is no longer just a design tool. It’s now a mission-critical platform for planning, creating, distributing, and [...]
Ad Choices